COMPETITIVE LANDSCAPE
AJE Group is one of the leading companies in energy drinks in 2025 due to Volt’s strong distribution and entrenched traditional-channel presence
AJE Group maintained leadership in 2025 through Volt, supported by strong brand recognition, extensive national distribution, and an entrenched presence in the traditional channel. However, competition has intensified significantly, with Coca-Cola’s Fury capturing considerable attention through its targeted push in neighbourhood stores and affordability-driven positioning.
Emerging brands in the ‘Others’ group are the most dynamic in 2025 as niche positioning and bold flavours attract new consumers
The group of emerging brands classified under ‘Others’ – including C4, Ghost Energy, Blow Up, Score, and Red King – showed the most dynamic performance in 2025. These brands have capitalised on niche positioning, bold flavour experimentation, and differentiated visual identities to attract consumers in search of novelty and specialised functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Peru?
- To what extent are health considerations impacting consumption of Energy Drinks in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Peru?
- Which are the leading brands in Energy Drinks in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Energy Drinks in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Peru - Category analysis
KEY DATA FINDINGS
Energy drinks consolidate their reach despite slower value growth and rising competitive pressure
Retail volume sales of energy drinks increase in 2025 as wider penetration and stronger availability support demand
Reduced-sugar energy drinks are the most dynamic category in 2025 as consumers seek lighter, wellness-oriented stimulation
Retail volume sales of energy drinks are expected to rise over the forecast period as behavioural consolidation broadens consumption routines
Premium innovation and mass PET formats will continue shaping the competitive landscape
Sugar-free energy drinks will gain ground gradually as health-led preferences evolve
AJE Group is one of the leading companies in energy drinks in 2025 due to Volt’s strong distribution and entrenched traditional-channel presence
Emerging brands in the ‘Others’ group are the most dynamic in 2025 as niche positioning and bold flavours attract new consumers
Small local grocers are the leading distribution channel in 2025 due to their capillary reach and alignment with impulse purchases
E-commerce is the most dynamic distribution channel in 2025 as rapid delivery platforms expand convenience and assortment access
Soft Drinks in Peru - Industry Overview
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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