PROSPECTS AND OPPORTUNITIES
Canned format presents positive growth prospects for the future
While the growth of low-cost energy drinks, especially those from brands like Volt, 360 Energy, Fury, and 220V, has driven the use of plastic bottles, the canned format is expected to play an increasingly significant role in the coming years. This is driven not only by the continuing strength of premium brands like Red Bull and Monster, but also by the growing preference for cans among brands such as AJE Group.
Emerging channels will take on greater relevance for the category
As energy drink brands seek to expand their market presence, gaining a foothold in new distribution channels has become an essential focus. The category is expected to see increased penetration in various channels, with distribution playing a crucial role in this growth.
High caffeine levels might be an issue to address by regulation
In an era where health and wellbeing have become increasingly important, energy drinks face growing scrutiny regarding their ingredients. While sugar content has long been a focus of concern, there is now rising attention on caffeine levels, especially considering the potential health risks associated with excessive consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Peru?
- To what extent are health considerations impacting consumption of Energy Drinks in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Peru?
- Which are the leading brands in Energy Drinks in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Energy Drinks in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Peru - Category analysis
KEY DATA FINDINGS
Category maintains growth by attracting new consumers
TCCC launches low-cost brand Fury to compete with Volt
Market maintains innovations focused on flavour and formats
Canned format presents positive growth prospects for the future
Emerging channels will take on greater relevance for the category
High caffeine levels might be an issue to address by regulation
Soft Drinks in Peru - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Peru
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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