PROSPECTS AND OPPORTUNITIES
Sustained growth driven by dynamic lifestyles
Energy drinks is poised for continued stable growth over the forecast period, unaffected by the country’s demographic challenges. Increasingly demanding lifestyles, heightened physical activity levels, and the perpetuation of vibrant party cultures are expected to sustain consumer demand.
Red Bull’s reinforcement of market leadership
Red Bull GmbH is anticipated to maintain its dominant position in energy drinks by leveraging substantial investments in global and regional marketing campaigns, including sponsorships of high-profile sports events. These efforts are likely to strengthen the brand's association with prestige and international relevance, resonating particularly with younger consumers.
E-commerce and new entrants drive market diversification
The expansion of e-commerce platforms is set to facilitate broader accessibility of energy drinks, enabling the category to reach a wider consumer base across North Macedonia. This digital growth, coupled with the potential entry of new international brands, is likely to introduce greater diversity within the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in North Macedonia?
- To what extent are health considerations impacting consumption of Energy Drinks in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in North Macedonia?
- Which are the leading brands in Energy Drinks in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in Energy Drinks in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in North Macedonia - Category analysis
KEY DATA FINDINGS
Rising popularity among younger consumers and party culture
Red Bull’s continued dominance through premium branding
Emerging competition and innovations bolster market dynamics
Sustained growth driven by dynamic lifestyles
Red Bull’s reinforcement of market leadership
E-commerce and new entrants drive market diversification
Soft Drinks in North Macedonia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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