COMPETITIVE LANDSCAPE
Coca-Cola gaining ground
FoodCare Sp zoo is set to remain the leading player in energy drinks in 2025 with the Black brand, despite losing some share during the year. Meanwhile, the second largest player, Coca-Cola HBC Polska Sp zoo, is set to gain ground with its Monster Energy brand.
Red Bull benefits from extensive distribution and strong marketing
Red Bull is the third largest brand in energy drinks thanks to its extensive distribution, strong brand recognition, and proactive marketing initiatives. The company’s portfolio includes a diverse selection of sugar free and limited edition flavours to keep consumers engaged.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Poland?
- To what extent are health considerations impacting consumption of Energy Drinks in Poland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Poland?
- Which are the leading brands in Energy Drinks in Poland?
- What potential exists for multinational or domestic soft drinks companies to expand in Poland?
- How are products distributed in Energy Drinks in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Poland - Category analysis
KEY DATA FINDINGS
Ongoing growth while manufacturers continue to adapt to new law
Continued adjustment to new law
Expanding offer of reduced sugar energy drinks
Further growth expected
Legal change leading to rise of “pseudo-energy” market
Health and wellness trend to shape consumer demand
Coca-Cola gaining ground
Red Bull benefits from extensive distribution and strong marketing
Energy drinks suited to distribution via convenience stores
Convenience retailers expand shelf space for energy drinks
Soft Drinks in Poland - Industry Overview
Soft drinks consumption continues to evolve
KEY DATA FINDINGS
Changes in legislation continue to affect market development
Health, price increases and legislation
Demand for convenience and new entrants to contribute to growth
More mature categories to look to health and wellness
Ongoing impact of legislative developments
Zywiec Zdroj Sp zoo leads
Forever Young Kombucha growing fast, while private label attracts price-sensitive consumers
Convenience stores taps into demand for convenience and on-the-go consumption
Discounters and e-commerce expanding
Foodservice vs retail split
Fountain sales in Poland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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