PROSPECTS AND OPPORTUNITIES
Players focus on reformulating recipes and product positionings to gain ground
In response to the energy drink ban for individuals under 18, producers will explore ways to reformulate their products to comply with the new legal framework, while maintaining appeal. One key strategy is lowering caffeine levels to position energy drinks as safer, more suitable alternatives for a broader demographic.
Distribution shifts as sales rise across convenience stores and supermarkets
With the ban on energy drink sales in vending machines, this channel is no longer a viable option for distributing these products. As a result, there will be a going shift towards convenience stores and supermarkets across the forecast period.
Brands align with rising demand for functional properties to boost growth
As energy drinks adapt to new regulations and changing consumer preferences, companies will diversify their product portfolios to include more functional and health-oriented beverages. This trend will be driven by the growing demand for products that provide specific health benefits, such as low-sugar juices, fortified waters, and plant-based drinks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Poland?
- To what extent are health considerations impacting consumption of Energy Drinks in Poland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Poland?
- Which are the leading brands in Energy Drinks in Poland?
- What potential exists for multinational or domestic soft drinks companies to expand in Poland?
- How are products distributed in Energy Drinks in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Poland - Category analysis
KEY DATA FINDINGS
Retail volume declines as restrictions hinder growth for energy drinks
Shifts in distribution as vending machine sales are prohibited
Players adapt to regulations by launching options lower in caffeine
Players focus on reformulating recipes and product positionings to gain ground
Distribution shifts as sales rise across convenience stores and supermarkets
Brands align with rising demand for functional properties to boost growth
Soft Drinks in Poland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Poland
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!