PROSPECTS AND OPPORTUNITIES
Market for energy drinks will be shaped by impact of tourism, sporting events and health initiatives
Saudi Arabia plans to attract over 100 million visitors annually by 2030 as part of its Vision 2030 strategy. Along with religious tourism, the Kingdom is also focusing on expanding its leisure tourism offer as part of plans to diversify its economy.
Other caffeinated beverages could threaten sales
Caffeinated beverages, including RTD coffee and RTD tea, are expected to increasingly challenge energy drinks in Saudi Arabia during the forecast period. These offerings are gaining traction with consumers not only due to their appealing flavours but also because they are generally perceived as being healthier than traditional energy drinks.
Local players will continue to compete with international brands
Local energy drink brands in Saudi Arabia, such as Code Red, Mixa, W, Cobra, and Drinx, are expected to maintain strong competition against international brands throughout the forecast period. These homegrown players benefit from reasonable prices, which appeal to lower socioeconomic segments of the population, while also tapping into the growing consumer demand for locally produced goods.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Saudi Arabia?
- To what extent are health considerations impacting consumption of Energy Drinks in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Saudi Arabia?
- Which are the leading brands in Energy Drinks in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Energy Drinks in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Signs of recovery for energy, driven by active lifestyle trends, the launch of healthier variants and Gen Z’s affinity for these products
Code Red continues to dominate sales
Energy drinks brands extend their presence through strategic partnerships and sponsorship deals
Market for energy drinks will be shaped by impact of tourism, sporting events and health initiatives
Other caffeinated beverages could threaten sales
Local players will continue to compete with international brands
Soft Drinks in Saudi Arabia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Saudi Arabia
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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