COMPETITIVE LANDSCAPE
Code Red extends its lead due to its affordable price and good taste
Mass brand Code Red from Al Esayi Beverage Corp was the leading brand in energy drinks in Saudi Arabia in off-trade volume terms in 2025. It has an immense popularity among young generations due to its affordability and good taste.
Recent launch Rita Turbo sees the strongest volume increase
In 2025, Rita Turbo from Al Jabr Beverages recorded the most significant off-trade volume growth in energy drinks. A new entrant, Rita Turbo combines caffeine and taurine in a single product priced competitively at SAR3.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Saudi Arabia?
- To what extent are health considerations impacting consumption of Energy Drinks in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Saudi Arabia?
- Which are the leading brands in Energy Drinks in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Energy Drinks in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Flavours and sugar reduction contribute to growth, as well as active lifestyles
Growth is driven by active lifestyles, and popularity among Generation Z
Innovations in zero-sugar variants and new flavours, which contribute to growth
Energy drinks sees strategic partnerships and sponsorship deals
Rising awareness of health, and increasing tourism set to drive growth
Growth rate likely to be limited by challenge from other caffeinated drinks
Labelling and regulations set to impact energy drinks
Code Red extends its lead due to its affordable price and good taste
Recent launch Rita Turbo sees the strongest volume increase
Small local grocers remains the most important distribution channel
Energy drinks shows steady growth via retail e-commerce in Saudi Arabia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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