PROSPECTS AND OPPORTUNITIES
Growth potential amid low saturation
Energy drinks in Georgia are expected to exhibit strong volume growth potential during the forecast period, driven by the market’s current low level of saturation. As the category matures, a greater assortment of energy drinks is anticipated to become widely available, and shelf space in retail outlets is likely to expand.
Increasing brand presence and competitive pricing strategies
The number of energy drink brands available in Georgia is forecasted to grow, intensifying competition among players. To capture consumer attention, manufacturers are expected to introduce new products, flavours, and innovative formulations, supported by active marketing and advertising efforts.
Rising demand for healthier and enhanced alternatives
The share of healthier energy drink alternatives is forecasted to expand significantly during the forecast period. Products with reduced sugar content and added nutritional benefits, such as vitamins and dietary supplements, are expected to gain greater prominence in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Georgia?
- To what extent are health considerations impacting consumption of Energy Drinks in Georgia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Georgia?
- Which are the leading brands in Energy Drinks in Georgia?
- What potential exists for multinational or domestic soft drinks companies to expand in Georgia?
- How are products distributed in Energy Drinks in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Georgia - Category analysis
KEY DATA FINDINGS
Functional appeal and busy lifestyles drive consumption
Expanding assortment and rising premium energy drinks
Rapid growth of sugar-free options
Growth potential amid low saturation
Increasing brand presence and competitive pricing strategies
Rising demand for healthier and enhanced alternatives
Soft Drinks in Georgia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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