COMPETITIVE LANDSCAPE
Lucozade leads a dynamic and flavour-driven landscape
Lucozade Ribena Suntory remains the undisputed leader in the energy drinks category in Ireland, with its nationally recognised brand Lucozade. The brand benefits from strong consumer loyalty and broad visibility across retail channels.
Lucozade enjoys robust rises as brands offerings added value gain traction
Lucozade Ribena Suntory stood out as one of the most dynamic players in Ireland’s energy drink category. The company reinforced its market position with multiple launches under its flagship Lucozade brand, including a focus on sugar-free and flavoured variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Ireland?
- To what extent are health considerations impacting consumption of Energy Drinks in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Ireland?
- Which are the leading brands in Energy Drinks in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in Energy Drinks in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Ireland - Category analysis
KEY DATA FINDINGS
Innovation accelerates energy drinks growth
Strong growth driven by lifestyles and functional demand
Reduced sugar segment drives growth, while consumers shift towards innovative flavours
Energy drinks set for further expansion in response to prevailing health trends
Innovative shift towards healthy, natural and functional variants
Expanding beyond traditional impulse points
Lucozade leads a dynamic and flavour-driven landscape
Lucozade enjoys robust rises as brands offerings added value gain traction
Supermarkets are important, impulse is key
Convenience retail continues to benefit from on-the-go consumption trend
Soft Drinks in Ireland - Industry Overview
Current trends supports soft drinks with strong health positioning
KEY DATA FINDINGS
Health trends drives volume growth in soft drinks in 2025
Consumers shift towards functional options, benefiting energy and sports drinks
Demand for convenience continues, boosting RTD coffee and impulse channels
Health, convenience and innovation as key growth drivers for forecast period
Shift away from alcohol set to further boost soft drinks sales
Private label holds potential for stronger expansion
Coca-Cola maintains leadership, with Britvic close behind
Small niche players gain traction in 2025
Supermarkets leads distribution as convenience stores expands
Fountain sales in Ireland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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