COMPETITIVE LANDSCAPE
Coca-Cola leads with Monster
Coca-Cola HBC Latvia SIA is the leading company in energy drinks in Latvia, holding the largest off-trade RTD volume share, driven primarily by the strong performance of its Monster brand and, to a lesser extent, Burn. Monster remains popular due to its wide range of flavours and effective marketing campaigns, appealing to younger consumers.
Red Bull sets the pace with high-profile marketing activities
Red Bull GmbH is the fastest-growing company in energy drinks. The Red Bull brand is supported through a combination of marketing strategies, including television and online advertising, live interactive campaigns, and high-profile event sponsorships - an approach that has made it a household name worldwide.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Latvia?
- To what extent are health considerations impacting consumption of Energy Drinks in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Latvia?
- Which are the leading brands in Energy Drinks in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Energy Drinks in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Latvia - Category analysis
KEY DATA FINDINGS
Energy drinks sees rapid expansion
Buoyant performance for energy drinks
Reduced sugar variants lead growth
Energy drinks will continue to perform strongly
Innovation will drive growth
Excise tax hike likely to impact sales of regular energy drinks
Coca-Cola leads with Monster
Red Bull sets the pace with high-profile marketing activities
Supermarkets is primary channel for energy drinks
Discounters grows its footprint
Soft Drinks in Latvia - Industry Overview
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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