PROSPECTS AND OPPORTUNITIES
Energy drinks set to maintain positive growth over forecast period
The positive performance of energy drinks during the review period is set to continue over the forecast period. Players will also offer an ongoing stream of new novelties to keep consumers engaged.
A new Cult is rising
The emerging Danish brand Cult will gain volume share over the forecast period. It is a leading brand in Lithuania and it is likely that it will also gain volume share in Latvia.
Proposed tax hike
Though sales are banned to minors, there are still concerns about the popularity of energy drinks, due to their high caffeine and sugar levels. As such, the government is considering raising the tax rate in 2025 on energy drinks with a sugar content of more than 8grs per 100ml.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Latvia?
- To what extent are health considerations impacting consumption of Energy Drinks in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Latvia?
- Which are the leading brands in Energy Drinks in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Energy Drinks in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Latvia - Category analysis
KEY DATA FINDINGS
Best performer among soft drinks in 2024
Reduced sugar fastest growing segment
Coca-Cola leads as consumers appreciate the flavour and affordability of Monster
Energy drinks set to maintain positive growth over forecast period
A new Cult is rising
Proposed tax hike
Soft Drinks in Latvia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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