PROSPECTS AND OPPORTUNITIES
While off-trade volume growth is set to remain positive, a slowdown will be noted across the forecast period
Across the review period, rapid growth was noted across the energy drinks category. However, while the category will continue to expand, off-trade volume growth is expected to be more modest compared to the strong increases seen across previous years.
Competition grows as other functional options challenge energy drink sales
Across the forecast period, energy drinks will face competition on two fronts. First, the category will compete with traditional carbonated soft drinks, where it often has a competitive advantage due to its added functional benefits, such as caffeine, vitamins, and other energising ingredients.
Limited edition flavours and new variations are expected, as brands focus on ongoing innovation
Red Bull, Monster, and Cult, the three leading brands in the energy drink category, experiment with new flavours annually; a strategy that has proven effective in maintaining consumer interest. Seasonal and limited-edition flavour launches are a key part of their approach, helping to create a sense of novelty and excitement around the brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Lithuania?
- To what extent are health considerations impacting consumption of Energy Drinks in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Lithuania?
- Which are the leading brands in Energy Drinks in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in Energy Drinks in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Lithuania - Category analysis
KEY DATA FINDINGS
Growth continues to be positive as energy drink brands run frequent deals and promotions
Price promotions and private label lead the average price of energy drinks to remain flat
Cult gains ground to become the third-strongest energy drink brand in 2024
While off-trade volume growth is set to remain positive, a slowdown will be noted across the forecast period
Competition grows as other functional options challenge energy drink sales
Limited edition flavours and new variations are expected, as brands focus on ongoing innovation
Soft Drinks in Lithuania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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