COMPETITIVE LANDSCAPE
Intense competition between leading global brands
Competition in energy drinks remains particularly tight in Lithuania, with Coca-Cola HBC Lietuva UAB holding the largest off-trade volume share through its Monster Energy brand, while Red Bull GmbH leads in value terms with its eponymous offering. Red Bull has been steadily gaining ground on Monster Energy over the review period, supported by strong and consistent marketing investment, a powerful global brand image, and its diverse range of sugar-free variants.
Svyturys Utenos Alus UAB leads expansion
Svyturys Utenos Alus UAB is the fastest-growing company in energy drinks in off-trade volume terms. Growth has been driven by the Battery Energy Drink brand, which has expanded its portfolio with multiple new product variants, including innovative caffeine- and taurine-free options.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Lithuania?
- To what extent are health considerations impacting consumption of Energy Drinks in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Lithuania?
- Which are the leading brands in Energy Drinks in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in Energy Drinks in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Lithuania - Category analysis
KEY DATA FINDINGS
Energy drinks grow in popularity amid busy lifestyles
Rapid growth for energy drinks
Growing demand for reduced sugar formulations, although regular offerings continue to grow in popularity
Slowing, but sustained growth
Flavour innovation will be key growth driver
Upcoming sugar tax could impact consumption patterns
Intense competition between leading global brands
Svyturys Utenos Alus UAB leads expansion
Supermarkets remains key channel for energy drinks
E-commerce gains traction
Soft Drinks in Lithuania - Industry Overview
Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
Soft drinks volumes decline amid cold summer weather and creeping inflation
Shift towards low sugar options
Energy drinks drives growth
Modest growth despite ongoing challenges
Private label offerings could gain traction
Added-value drinks deliver above-average growth
Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
Supermarkets remains leading channel
Convenience stores leads growth while e-commerce continues to expand
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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