COMPETITIVE LANDSCAPE
Bebidas Grassi Do Brasil’s Baly enjoys rapid growth to disrupt the competitive landscape
The competitive landscape of energy drinks has seen changes through the review period, and 2025 is no exception. In off-trade volume terms, Coca-Cola Indústrias leads, although it is projected to see a small drop in retail volume share over 2025, following steady increases through the review period.
Wide investment in energy drinks
Other brand owners have also been investing in the category, helping energy drinks to continue to develop strongly in Brazil. For instance, existing players have invested in new flavours and communication strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Brazil?
- To what extent are health considerations impacting consumption of Energy Drinks in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Brazil?
- Which are the leading brands in Energy Drinks in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in Energy Drinks in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Brazil - Category analysis
KEY DATA FINDINGS
Numerous factors stimulate fast growth for energy drinks
Reduced sugar energy drinks gain momentum
Energy drinks retain significant potential for experimentation with natural ingredients
Positive outlook amid ongoing development for energy drinks
Newer consumption occasions to continue to shape associations with energy drinks
Reduced sugar to gain ground on regular in energy drinks
Bebidas Grassi Do Brasil’s Baly enjoys rapid growth to disrupt the competitive landscape
Wide investment in energy drinks
Convenience, pricing and impulse purchases underpin distribution patterns
Drugstores and the on-trade channel widen the distribution of energy drinks
Soft Drinks in Brazil - Industry Overview
Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
Orange juice production issues see prices spike
Traditional categories perform well amid macroeconomic challenges
Health and wellness impacts consumers’ choices
Uncertainty to continue to impact soft drinks players and consumers
A “sin tax” would disrupt the industry
Health and wellness to shape the offer and sales development
Coca-Cola Indústrias leads an intensifying competitive landscape
Dynamic brand landscape in energy drinks
Distribution is shaped by the everyday demand for soft drinks
Retail continues to dominate soft drinks sales
Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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