PROSPECTS AND OPPORTUNITIES
More variants, including those containing healthier and natural ingredients, expected to be seen in the coming years
Energy drinks in Brazil is set to see a double-digit off-trade volume CAGR in the forecast period, with regular energy drinks expected to see slightly higher growth than reduced sugar energy drinks. As energy drinks is still highly associated with nightlife and gaming, it is frequently not seen amongst the healthier options in consumers’ routine.
More functionalities and personalisation in the horizon
Energy drinks is now starting to see a more sophisticated approach, with formulae created to provide more than just a caffeine kick. These new functional beverages contain ingredients that support digestion, strengthen the immune system, and enhance hydration.
PET bottles will continue to gain traction
Aluminium cans continue to dominate energy drinks, with major brands such as Red Bull and Monster Energy exclusively using this packaging format. Their product ranges vary in size, primarily offering 269ml, 350ml, and 475ml cans.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Brazil?
- To what extent are health considerations impacting consumption of Energy Drinks in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Brazil?
- Which are the leading brands in Energy Drinks in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in Energy Drinks in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Brazil - Category analysis
KEY DATA FINDINGS
Brazil is amongst the fastest growing countries globally in energy drinks
Fiercer competition in energy drinks, with new brands emerging
Grocery retailers continue to dominate energy drinks
More variants, including those containing healthier and natural ingredients, expected to be seen in the coming years
More functionalities and personalisation in the horizon
PET bottles will continue to gain traction
Soft Drinks in Brazil - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Brazil
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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