PROSPECTS AND OPPORTUNITIES
Competition from other soft drink options will place pressure on energy drinks
Competition in the Ukrainian energy drinks category will intensify over the forecast period, as other beverage categories increasingly adopt energy-boosting claims, effectively expanding the options for consumers seeking an energy or performance boost. Categories like carbonates, sports drinks, functional bottled waters, RTD teas, and RTD coffees are leveraging similar messaging, positioning their products as alternatives to traditional energy drinks.
Limited potential for reduced sugar energy drinks despite rising health trends
The potential for reduced sugar energy drinks in Ukraine remains weak despite global trends favouring healthier options. Although the sugar tax law has been postponed, sugar still plays a vital role in energy drinks, enhancing flavour and serving as a primary source of energy for consumers.
Flavour variation will be key to brand strategies across the forecast period
New flavours are becoming a key driver of growth in the energy drink category in Ukraine, with recent product launches emphasising expanding flavour assortments. Consumers, especially Gen Z and Gen Alpha, are increasingly drawn to unique, imaginative flavour options alongside energy drinks' functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Ukraine?
- To what extent are health considerations impacting consumption of Energy Drinks in Ukraine?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Ukraine?
- Which are the leading brands in Energy Drinks in Ukraine?
- What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
- How are products distributed in Energy Drinks in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Ukraine - Category analysis
KEY DATA FINDINGS
Innovation and intense competition boosts retail volume sales in energy drinks
Larger packaging formats gain ground as consumers look for cost saving solutions
Energy drinks move beyond gamers to become a mainstream soft drink option
Competition from other soft drink options will place pressure on energy drinks
Limited potential for reduced sugar energy drinks despite rising health trends
Flavour variation will be key to brand strategies across the forecast period
Soft Drinks in Ukraine - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ukraine
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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