COMPETITIVE LANDSCAPE
Local player Novi Produkty Group is the clear leader
Novi Produkty Group, with its flagship energy drink brands Non Stop and Pit Bull, remains the firm leader in Ukraine’s energy drinks category. Non Stop targets young, active, and tech-savvy consumers who value innovation and high energy.
Coca-Cola’s Beverages Ukraine witnesses strong performance
Coca-Cola Beverages Ukraine Ltd, the local distributor of Burn and Monster Energy, witnessed the strongest sales performance over 2025. Burn features a classic energy drink formula with caffeine, taurine, guarana extract, and B vitamins (B3, B5, B6, B12).
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Ukraine?
- To what extent are health considerations impacting consumption of Energy Drinks in Ukraine?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Ukraine?
- Which are the leading brands in Energy Drinks in Ukraine?
- What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
- How are products distributed in Energy Drinks in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Ukraine - Category analysis
KEY DATA FINDINGS
Dynamic performance for energy drinks
Energy drinks enjoy dynamism driven by war-related factors
Regular energy drinks are the favoured choice
Future prospects remain positive for energy drinks in Ukraine
Affordable brand Best Shot is gaining popularity
Implementation of sugar tax is expected from 2026
Local player Novi Produkty Group is the clear leader
Coca-Cola’s Beverages Ukraine witnesses strong performance
Supermarkets provide convenient access to energy drinks
Vending sales are recovering in Ukraine
Soft Drinks in Ukraine - Industry Overview
Soft drinks continues to show recovery
KEY DATA FINDINGS
Weak economic conditions weigh on overall performance
Changing mindsets and purchasing behaviour impacts soft drinks
Health and ethical aspirations remain strong
Challenging outlook with some grounds for optimism
New sugar tax will result in soft drink reformulations
Convenience stores and retail e-commerce to support sales
Oskar Morshynsky ZMV TOV maintains its leading position
Slavutych PBK VAT gains ground in carbonates
National Cashback program supports local manufacturers
Supermarkets are primary channel for soft drinks
Retail e-commerce and variety stores are reshaping distribution
Foodservice recovery lags behind retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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