In 2025, the energy drinks industry in Slovenia remained influenced by changing consumer lifestyles, health awareness, and premium positioning. Reduced-sugar variants led category growth, reflecting growing demand for lower-calorie and functional beverages. Technological innovations in formulation, extraction, and nano-encapsulation are enabling more effective, personalised products, while automation and IoT improve production efficiency. Moving forward, regulatory measures addressing youth cons
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Slovenia?
- To what extent are health considerations impacting consumption of Energy Drinks in Slovenia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Slovenia?
- Which are the leading brands in Energy Drinks in Slovenia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
- How are products distributed in Energy Drinks in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Slovenia - Category analysis
KEY DATA FINDINGS
Rising health concerns and increasing living costs impact sales
Energy drinks register slowdown in growth
Reduced-sugar energy drinks lead growth amid health-focused consumer trends
Limited growth amid changing lifestyles
Technological innovation will transform energy drinks
Efforts to address youth consumption of energy drinks could impact sales
Roiss Dva doo enjoys success through Red Bull brand
Emerging brands drive diversification
Hypermarkets lead energy drinks distribution
Retail e-commerce boosts access to energy drinks brands
Soft Drinks in Slovenia - Industry Overview
Soft drinks landscape becomes increasingly polarised
KEY DATA FINDINGS
Modest growth for soft drinks
Manufacturers navigate a polarised landscape
Health and wellness claims move into the mainstream
Continued growth, despite demographic constraints
New entrants expected as private label strengthens
E-commerce to drive growth while modern grocery retailers will remain dominant
Radenska retains its leadership
Nestlé Adriatic emerges as most dynamic soft drinks company
Supermarkets and hypermarkets dominate soft drinks distribution
Retail e-commerce leads growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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