PROSPECTS AND OPPORTUNITIES
Slowed growth as consumers focus more on health and wellness
Energy drinks is set to experience a considerable slowdown in consumer demand over the course of the forecast period as consumers, especially younger generations, focus more on health and wellness and leading healthier lifestyles. Many will come to view regular sugar-based energy drinks as an unhealthy soft drink, as has occurred in many other European markets.
Rising demand for sugar-free energy drinks and flavour variation
Health-oriented consumers will increasingly demand sugar-free energy drinks over the forecast period. Many players in the competitive landscape have already launched sugar-free versions of energy drinks, including the leading brand Red Bull and private label players.
Red Bull to retain its lead with strong maketing support
Roiss Dva doo, which distributes the leading Red Bull brand in Slovenia, is set to remain the mover and shaker in the energy drinks category over the forecast period. Thanks to significant investment by the parent company, Red Bull GmbH, the brand will continue to enjoy strong marketing support, which will improve its visibility and help it cement its market share amidst an influx of more competitively priced brands into the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Slovenia?
- To what extent are health considerations impacting consumption of Energy Drinks in Slovenia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Slovenia?
- Which are the leading brands in Energy Drinks in Slovenia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
- How are products distributed in Energy Drinks in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Slovenia - Category analysis
KEY DATA FINDINGS
Energy drinks popular amongst younger consumers and working professionals
Red Bull maintains its lead despite losing share in 2024
Intensifying innovation
Slowed growth as consumers focus more on health and wellness
Rising demand for sugar-free energy drinks and flavour variation
Red Bull to retain its lead with strong maketing support
Soft Drinks in Slovenia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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