COMPETITIVE LANDSCAPE
Leading brand builds on pioneering role in category development
Coca-Cola Iberian Partners SA is set to be the leading company in energy drinks in 2025 through the Monster Energy brand. This was one of the pioneering brands in the market and contributed to the category's emergence in Portugal.
Red Bull utilises innovation and strong consumer engagement
Red Bull GmbH, meanwhile, is expected to see the strongest off-trade volume growth in energy drinks in 2025. The Red Bull brand is very dynamic in Portugal, both due to innovation, through the launch of new flavours (in 2025, Red Bull launched a Peach flavour product, a limited edition that performed very well) and due to the brand's strong engagement with its target audience.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Portugal?
- To what extent are health considerations impacting consumption of Energy Drinks in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Portugal?
- Which are the leading brands in Energy Drinks in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in Energy Drinks in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Portugal - Category analysis
KEY DATA FINDINGS
Limited editions boost consumer interest
Energy drinks continues to grow at a good pace
Reduced sugar options see strongest growth
Per capita consumption of energy drinks is expected to continue to grow throughout the forecast period
Innovation still an essential pillar in the development of the category
Sustainability key to new packaging developments
Leading brand builds on pioneering role in category development
Red Bull utilises innovation and strong consumer engagement
Supermarkets is the leading distribution channel for energy drinks
Young demographic pushes online sales up in energy drinks
Soft Drinks in Portugal - Industry Overview
Soft drinks growing despite challenges
KEY DATA FINDINGS
Pressure on household budgets
Increasing focus on health
Further growth anticipated
Local production becoming important
Sustainability to remain a strong trend, while AI will drive new developments
Leading player offers broad brand portfolio
Red Bull expanding rapidly, while new brands target areas with strong growth potential
Supermarkets offers convenience and competitive pricing
Digital technology playing growing role in retail
Foodservice vs retail split
Fountain sales in Portugal
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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