PROSPECTS AND OPPORTUNITIES
Per capita consumption of energy drinks will continue to grow
Energy drinks will continue to be a popular choice in Portugal across the forecast period, challenging and competing with other soft drinks, such as carbonates. As consumers increasingly prioritise convenience in their busy lives, the popularity of energy drinks will grow even further.
Innovation will focus on sugar-free options and interesting flavour combinations
Across the forecast period, brands will be investing in new flavours and product innovations to keep up with evolving consumer tastes and preferences. As consumers become more health-conscious and demand beverages with fewer artificial ingredients and less sugar, many brands, including Red Bull, will respond by expanding their range of sugar-free and low-calorie options.
Players implement discounts and cost-saving strategies, driving unit prices down
Increasing competition, the launch of new players and promotional campaigns, namely cut-price activities, are expected to reduce unit prices of energy drinks throughout the forecast period. Private labels will launch sugar free, functional and fruit-based options, making their portfolio more attractive.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Portugal?
- To what extent are health considerations impacting consumption of Energy Drinks in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Portugal?
- Which are the leading brands in Energy Drinks in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in Energy Drinks in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Portugal - Category analysis
KEY DATA FINDINGS
New launches bolster on-trade and off-trade growth in energy drinks
Private label grows as consumers look for affordable, quality energy drinks
The landscape becomes increasingly competitive as affordable and functional options launch
Per capita consumption of energy drinks will continue to grow
Innovation will focus on sugar-free options and interesting flavour combinations
Players implement discounts and cost-saving strategies, driving unit prices down
Soft Drinks in Portugal - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Portugal
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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