PROSPECTS AND OPPORTUNITIES
Functionality is next major value driver in energy drinks
In Chile, energy drinks producers traditionally focused on flavour differentiation as a primary way to create value and stand out among competitors. However, as consumer preferences evolve, this strategy alone may no longer sustain growth in the category.
Mixology trend could support stronger on-trade growth of energy drinks
The mixology trend is a recurring theme across various categories in alcoholic drinks, with the latter often paired with traditional soft drinks. Mixology is now making a strong statement in energy drinks, led by Red Bull.
Small local grocers set to remain dominant channel despite diversification efforts
Since its launch, Score not only added to the competitive landscape of Chilean energy drinks, but also marked the beginning of a paradigm shift in how players compete and where they target their offerings. Prior to Score's entry, energy drinks primarily focused on mid- and high-income segments, where these beverages were perceived as a choice for parties or select sporting events.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Chile?
- To what extent are health considerations impacting consumption of Energy Drinks in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Chile?
- Which are the leading brands in Energy Drinks in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in Energy Drinks in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Chile - Category analysis
KEY DATA FINDINGS
Energy drinks remains most dynamic performer in 2024
Score drives category growth by expanding consumer base to lower-income segments
Chileans have a preference for fruity and tropical flavours of energy drinks
Functionality is next major value driver in energy drinks
Mixology trend could support stronger on-trade growth of energy drinks
Small local grocers set to remain dominant channel despite diversification efforts
Soft Drinks in Chile - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Chile
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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