COMPETITIVE LANDSCAPE
Score benefits from strong investment to lead off-trade volume sales
BPM, projected to remain the leading player in off-trade volume sales terms over 2025, is a local company and the owner of the Score brand, which is produced in Austria. Score, the leading brand in off-trade volume sales, has successfully contributed to the expansion of the consumer base through a focus on attracting lower-income consumers and a larger presence in traditional grocery retailers.
Strong marketing strategy pays dividends for Monster Energy
Coca-Cola de Chile’s Monster Energy is projected to register the highest retail volume share growth in energy drinks over 2025. The company focused on an aggressive marketing campaign, which helped to raise awareness, improve the frequency of consumption and widen the audience of 16-21-year-olds and lower-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Chile?
- To what extent are health considerations impacting consumption of Energy Drinks in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Chile?
- Which are the leading brands in Energy Drinks in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in Energy Drinks in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Chile - Category analysis
KEY DATA FINDINGS
Energy drinks expands consumer and distribution reach
Energy drinks consumption continues to grow fast in Chile
Growing awareness of the health risks of high sugar intake spurs interest in reduced sugar variants
Enriched energy drinks may spike sales
Mixology trend to support stronger on-trade consumption of energy drinks
Focus on lower-income consumers to bring channel shifts
Score benefits from strong investment to lead off-trade volume sales
Strong marketing strategy pays dividends for Monster Energy
Small local grocers dominate but cede ground to supermarkets
Retail e-commerce continues to develop as a channel for energy drinks
Soft Drinks in Chile - Industry Overview
The challenging economic situation continues to exert a strong influence on performance
KEY DATA FINDINGS
Price rises and a shift to healthier options boost total value sales growth
Pursuit of healthier lifestyles accelerates with knock-on effects for soft drinks
Climate change impacts juice in Chile
Economic improvements to free up consumer spending on soft drinks
Wellness and functionality to add significant value sales growth potential to soft drinks
Better for you trend to accelerate
Coca-Cola de Chile leverages leadership of the key category to stay ahead of the field
Bless is a disruptive, fast-growing brand in juice
The competition intensifies in the distribution of soft drinks
Limitations remain for foodservice in soft drinks
Fountain sales in Chile
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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