PROSPECTS AND OPPORTUNITIES
Energy drinks maintains scope for ongoing growth
Energy drinks maintains scope for ongoing growth over the forecast period, which will continue to be supported by the dynamism of Red Bull and Monster Energy as they continue to vie for the top place. The consumer audience is also growing and, even though energy drinks are popular in France, such products are still underexploited compared to some other European countries.
Reduced-sugar energy drinks could align better with health trends
Connected to the above point, reduced-sugar energy drinks could align better with health trends, in a similar way as seen in the widening range of reduced-sugar and free-from carbonates. With people becoming increasingly aware of the role sugar consumption can play in the development of a wide range of health issues, sugar has become a key focus for health-conscious consumers and public health institutions.
Expansion in distribution could further support growth
Expansion in distribution could further support growth in energy drinks over the forecast period. Many retailers are already recognising the ongoing potential of such products and are allocating more shelf space to them, and this is a strategy which can be developed further – and further enhance consumption occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in France?
- To what extent are health considerations impacting consumption of Energy Drinks in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in France?
- Which are the leading brands in Energy Drinks in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in Energy Drinks in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in France - Category analysis
KEY DATA FINDINGS
Energy drinks remains a popular category with a wide range of consumption occasions
The battle between Red Bull and Monster continues, with Red Bull in the lead in 2024
Is there a place for challengers in energy drinks?
Energy drinks maintains scope for ongoing growth
Reduced-sugar energy drinks could align better with health trends
Expansion in distribution could further support growth
Soft Drinks in France - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in France
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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