COMPETITIVE LANDSCAPE
Red Bull (Vietnam) Co Ltd retains leadership of energy drinks
Red Bull (Vietnam) Co Ltd firmly maintained its leadership in the highly competitive energy drinks landscape in 2025, largely due to the enduring popularity of its flagship Red Bull brand. This sustained leadership was a direct result of significant strategic investments, including the establishment of production facilities in key urban centres, which facilitated an extensive distribution network.
Strong growth for Wake-up 247 supported by strategic partnerships
Masan Group Corp, through its popular Wake-up 247 brand, emerged as the most dynamic player in energy drinks during the year, particularly in terms of off-trade volume growth. Throughout the review period, the company demonstrated agility and strategic foresight, actively engaging in robust marketing campaigns and consistently launching innovative products designed to capture consumer attention and intensify competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Vietnam?
- To what extent are health considerations impacting consumption of Energy Drinks in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Vietnam?
- Which are the leading brands in Energy Drinks in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in Energy Drinks in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Vietnam - Category analysis
KEY DATA FINDINGS
Resilient growth driven by health innovation and digital channels amidst economic shifts
Energy drinks continues to gain growth momentum due to busy lifestyles
Rising focus on sugar intake creates market opportunities
Energy drinks set to continue on positive growth trajectory over forecast period
Functional beverages and health needs will drive premium growth
Sugar tax regulation to potentially impact future growth of energy drinks
Red Bull (Vietnam) Co Ltd retains leadership of energy drinks
Strong growth for Wake-up 247 supported by strategic partnerships
Small local grocers continues to lose share to alternative channels
Retail e-commerce makes further gains in 2025
Soft Drinks in Vietnam - Industry Overview
Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
Resilience for soft drinks despite economic pressures
Multi-packs and larger bottles favoured for greater savings
Premium-positioned carbonated soft drink Cela focuses on functionality
Rising health concerns drive up sales of reduced sugar options
On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
Sustainability efforts to increasingly shape future development
Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
Masan Group benefits from partnership with major football club
Proximity to neighbourhoods drives popularity of small local grocers
Retail e-commerce makes further share gains in 2025
Foodservice vs retail split
Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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