PROSPECTS AND OPPORTUNITIES
Energy drinks expected to see solid growth despite increasing maturity
Over the forecast period, growth is expected to continue in energy drinks in Vietnam both off-trade and on-trade, in both volume and current value terms. However, the category is expected to become more mature, with less room for development.
Product innovation expected to stimulate sales
Over the forecast period, even more Vietnamese consumers are expected to be more aware of their health and wellness. Overconsumption of sugar, which is abundant in many energy drinks, has been related to an increased risk of developing diabetes, dental decay, and obesity.
Manufacturers likely to target the younger generation in the future
In the review period, brands such as Red Bull and Wake-up 247 typically focused on targeting working-class individuals who require energy to meet deadlines or achieve key performance indicators. However, these consumers have become increasingly aware of diabetes, and are inclined to reduce their sugar intake as they age, and find it more challenging to handle larger amounts of sugar than in the past.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Vietnam?
- To what extent are health considerations impacting consumption of Energy Drinks in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Vietnam?
- Which are the leading brands in Energy Drinks in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in Energy Drinks in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Vietnam - Category analysis
KEY DATA FINDINGS
Energy drinks experiences continued growth in 2024 due to busier lives
Stronger competition in energy drinks
Regular dynamic marketing activities are undertaken by companies
Energy drinks expected to see solid growth despite increasing maturity
Product innovation expected to stimulate sales
Manufacturers likely to target the younger generation in the future
Soft Drinks in Vietnam - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Vietnam
Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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