PROSPECTS AND OPPORTUNITIES
Health and wellness to drive demand for zero sugar energy products
Over the forecasting period, the demand for zero-sugar products is expected to grow significantly, driving the expansion of the low-sugar landscape. This shift is largely driven by a broader growing awareness among consumers about the importance of making healthier choices, especially within categories like energy drinks, which are traditionally high in sugar and calories.
Economy brands to gain stronger position on the energy drinks landscape
As the popularity of energy drinks continues to rise, the landscape is poised for robust growth, driven by an expanding consumer base, particularly among those opting for more affordable choices like Sting and Fury. This shift toward economy brands is set to boost their volume share significantly, narrowing the value share gap between premium and budget-friendly options.
Innovation within flavours continues to shape the competitive landscape
Over the forecast period, flavour innovation will be a key driver of growth and competition. Unique and interesting flavours will be the focus of innovation, capturing attention in a crowded landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Egypt?
- To what extent are health considerations impacting consumption of Energy Drinks in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Egypt?
- Which are the leading brands in Energy Drinks in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Energy Drinks in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Egypt - Category analysis
KEY DATA FINDINGS
Energy drinks records positive growth, despite rising prices during 2024
The wide variety of price points aids sales on the energy drinks landscape
Stronger availability for zero sugar options within energy drinks
Health and wellness to drive demand for zero sugar energy products
Economy brands to gain stronger position on the energy drinks landscape
Innovation within flavours continues to shape the competitive landscape
Soft Drinks in Egypt - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Egypt
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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