COMPETITIVE LANDSCAPE
Rockstar Inc holds a firm lead in volume terms
Rockstar Inc, backed by PepsiCo Inc, continues to lead energy drinks in Egypt by retail volume share, with its Sting brand capitalising on its affordable price and growing appeal among local consumers. Sting continues to penetrate the Egyptian market and gain popularity through strong visibility in retail channels, as well as high profile marketing campaigns using celebrities and featuring outdoor and TV ads during prime time.
Coca-Cola’s FURY gains momentum
Coca-Cola Egypt has placed a strong focus on its energy drinks business over the review period, following the success of Sting. Previous efforts have achieved only mild success in Egypt, prompting the introduction of FURY energy drink, which is positioned at a similar affordable price point to Sting.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Egypt?
- To what extent are health considerations impacting consumption of Energy Drinks in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Egypt?
- Which are the leading brands in Energy Drinks in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Energy Drinks in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Egypt - Category analysis
KEY DATA FINDINGS
Energy drinks sales continue to soar
Dynamic performance for energy drinks
Growing appeal of multiple variants
Reduced sugar energy drinks are expected to gain share
Flavours to drive demand and fuel interest
Health and wellness to influence energy drinks
Rockstar Inc holds a firm lead in volume terms
Coca-Cola’s FURY gains momentum
Distribution expansion and channel diversification shapes energy drinks
Retail e-commerce gives consumers wider choice
Soft Drinks in Egypt - Industry Overview
Soft drinks posts a healthy performance
KEY DATA FINDINGS
Soft drinks consumption rises at considerable pace
Health and wellness nurtures the premiumisation trend
Egypt’s increasing population to drive volume growth
Health-led developments will evolve to entice consumers
Innovation in flavour combinations and packaging
PepsiCo Inc maintains leading position
New player V7 Benefits LLC achieves strong position
Small local grocers and forecourt retailers are key channels
Retail e-commerce is a key channel
Foodservice vs retail split
Fountain sales in Egypt
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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