COMPETITIVE LANDSCAPE
Tesalia Spring Co maintains lead thanks to popularity and wide distribution of its V220 brand
The Tesalia Spring Co is the leading player in energy drinks, with its flagship V220 brand. The brand benefits from a well-established distribution network, reaching small local grocers, modern trade, and street vendors.
Coca-Cola’s Fury supports robust growth for the player
Coca-Cola de Ecuador SA is seeing robust, three-digit, company growth, thanks to entering energy drinks in Ecuador with its Fury brand at the end of 2024. Despite being a newcomer, Fury has achieved rapid growth by leveraging the extensive distribution network of its bottler, Arca Continental, which allows immediate access to all channels across the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Ecuador?
- To what extent are health considerations impacting consumption of Energy Drinks in Ecuador?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Ecuador?
- Which are the leading brands in Energy Drinks in Ecuador?
- What potential exists for multinational or domestic soft drinks companies to expand in Ecuador?
- How are products distributed in Energy Drinks in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Ecuador - Category analysis
KEY DATA FINDINGS
Healthy volume growth is stronger than value growth in energy drinks
Functional appeal drives growth of energy drinks, amid competitive pressures
Reduced sugar energy drinks see slightly stronger growth, albeit sugar is not a key concern in energy drinks
Ongoing growth driven by affordable options, while premium offerings will remain niche
Innovation, storytelling, and media investment will support growth
Functionality remains the key driver for energy drinks sales
Tesalia Spring Co maintains lead thanks to popularity and wide distribution of its V220 brand
Coca-Cola’s Fury supports robust growth for the player
Small local grocers remains the key distribution channel
Discounters channel sees strongest growth from a low base
Soft Drinks in Ecuador - Industry Overview
Sales of soft drinks fall into negative-figure slumps in Ecuador in 2025
KEY DATA FINDINGS
Price sensitivity becomes notably decisive in consumer behaviour
Functional needs drive selective growth in niche areas
Retail channels appeal to different consumer needs
Sales will stabilise and see moderate growth over the forecast period
Major players will leverage product innovation and marketing strategies
Channel dynamics will remain a critical driver of growth
Coca-Cola maintains strong leading place thanks to powerhouse brands and regional support of Arca Continental
Genommalab taps into demand for hydration, recovery, and functional beverages with Suerox
Small local grocers maintain relevance, despite growing share of other retail channels
Discounters sees robust channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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