PROSPECTS AND OPPORTUNITIES
More flavour options could result in choice overload for consumers
Energy drinks is expected to see a solid off-trade volume CAGR in the forecast period. However, there is a danger that the extensive array of flavours available, ranging from classic fruit varieties to more unconventional and experimental combinations, could prevent stronger growth.
Rising competition for retail space: The impact of distribution, partnerships, and scale
Investments in partnerships have intensified in energy drinks in the US. With the collaboration between Celsius and Scuderia Ferrari, the recently agreed partnership between C4 and Keurig Dr Pepper, and Monster taking control of the distribution of Bang, the category is seeing the reorganisation of routes to market and strategies to get to more retailers and consumers at a national level.
Integrating functional ingredients for enhanced performance and cognitive support
The immune support branding of Mtn Dew Energy illustrates a broader trend amongst leading energy drinks manufacturers towards the incorporation of functional ingredients that extend beyond caffeine. In the realm of performance energy, it is increasingly common to see the inclusion of creatine and branched-chain amino acids (BCAAs), which are designed to enhance muscle hypertrophy and mitigate exercise-induced fatigue.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in USA?
- To what extent are health considerations impacting consumption of Energy Drinks in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in USA?
- Which are the leading brands in Energy Drinks in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Energy Drinks in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the US - Category analysis
KEY DATA FINDINGS
Reduced sugar energy drinks overtakes sales of regular energy drinks
Flavour innovation continues to drive dynamism in energy drinks
As volume sales start to suffer from high price growth, players take action
More flavour options could result in choice overload for consumers
Rising competition for retail space: The impact of distribution, partnerships, and scale
Integrating functional ingredients for enhanced performance and cognitive support
Soft Drinks in the US - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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