COMPETITIVE LANDSCAPE
Monster Beverage invests in the category to maintain the leading position
Monster Beverage is projected to retain a considerable lead over its next closest player, Red Bull North America, in off-trade volume share terms at the end of the review period. Its lead is much narrower in retail value share terms, with Red Bull the leading brand, amidst Monster Beverage’s wider portfolio.
Major acquisition activity disrupts energy drinks in the US
Arguably, the biggest news in energy drinks in the US in 2025 was Celsius Holdings’s USD1.8 billion acquisition of Alani Nutrition, the creator of the successful Alani Nu product line.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in USA?
- To what extent are health considerations impacting consumption of Energy Drinks in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in USA?
- Which are the leading brands in Energy Drinks in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Energy Drinks in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the US - Category analysis
KEY DATA FINDINGS
Energy drinks enjoys surging appeal
Dynamic year of development and growth for energy drinks
Consumers look to energy drinks as performance enhancer and cognitive support beverages
Strong growth opportunities remain amidst challenges
“Clean caffeine” to redefine energy drinks
Energy drinks faces stricter regulation
Monster Beverage invests in the category to maintain the leading position
Major acquisition activity disrupts energy drinks in the US
Convenience retailers deliver on demand needs
Retail e-commerce continues to gain ground in a young consumer-focused category
Soft Drinks in the US - Industry Overview
Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development
Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks
The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition
Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks
Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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