COMPETITIVE LANDSCAPE
Red Bull expands distribution
Monster Energy, Hell and Red Bull are the key brands in energy drinks. Red Bull sales are set to post a strong increase, with sales growing faster than the category average.
Expanding range of flavours
Flavour innovation is a key driver of growth in energy drinks, and flavour variety is growing to stimulate consumer interest. While Hell and Monster Energy offer a wide portfolio of flavours, Red Bull typically lags behind.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Greece?
- To what extent are health considerations impacting consumption of Energy Drinks in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Greece?
- Which are the leading brands in Energy Drinks in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in Energy Drinks in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Greece - Category analysis
KEY DATA FINDINGS
Energy drinks sees continued growth
Growth despite challenges
Reduced sugar products grow quickly, but account for small share
Energy drinks set to see further significant growth
Lack of significant social media campaigns
Growing competition from other products
Red Bull expands distribution
Expanding range of flavours
Supermarkets leads, but narrowly
Convenience stores increasing its share of energy drinks sales
Soft Drinks in Greece - Industry Overview
Health and affordability shaping consumption
KEY DATA FINDINGS
Off-trade absorbing sales as consumers migrate away from on-trade spending
Affordability and health shaping demand
Continued pressure on consumer spending power
Health and wellness a major influence
Positive outlook for tourism
Coca-Cola Hellenic Bottling Co leads soft drinks overall
Smaller players making gains in bottled water
Supermarkets remains the leading distribution channel
Convenience stores becomes second largest channel, while e-commerce grows
Foodservice vs retail split
Fountain sales in Greece
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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