COMPETITIVE LANDSCAPE
Coca-Cola retains dominance of energy drinks with Monster
In 2025, Coca-Cola Argentina, through its Monster brand, successfully maintained its dominant leadership of energy drinks. Monster's strategic approach involves offering a more accessible entry point while meticulously maintaining a premium brand image.
Red Bull regains strong growth momentum
Red Bull, the premium energy drink imported from Austria, experienced a significant resurgence in the Argentinian market, regaining both growth momentum and share. This positive shift was largely facilitated by the appreciation of the peso, which made the brand's price more accessible to consumers and effectively narrowed the competitive price gap with its main rival, Monster.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Argentina?
- To what extent are health considerations impacting consumption of Energy Drinks in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Argentina?
- Which are the leading brands in Energy Drinks in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Energy Drinks in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Argentina - Category analysis
KEY DATA FINDINGS
Post-inflation rebound driven by reduced sugar options and digital reach
Solid rebound for energy drinks driven by demand for functional beverages
Health concerns drive strong growth of reduced sugar energy drinks
Future dynamic growth to be driven by an intense and dynamic marketplace
Flavour innovation will be key factor driving further expansion
Fortification and functionality of other soft drinks may become a major challenge
Coca-Cola retains dominance of energy drinks with Monster
Red Bull regains strong growth momentum
Small local grocers retains lead despite further pressure from modern channels
Convenience and expansion drive strong growth of e-commerce
Soft Drinks in Argentina - Industry Overview
Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
Partial rebound for soft drinks amidst ongoing challenges
2025 characterised by price-sensitivity and rising health trends
Positive outlook as improving local economy drives consumers’ purchasing decisions
Healthier lifestyles to influence new product development
Climate change to remain an influential factor in availability of ingredients
Coca-Cola Argentina SA retains convincing leadership of soft drinks
Local player pursues aggressive expansion plan
Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
E-commerce continues to make gains with convenience of home delivery
Foodservice vs retail split
Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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