COMPETITIVE LANDSCAPE
Red Bull dominates through events and targeted promotions
Red Bull dominates Singapore’s energy drinks market. The brand has effectively engaged local consumers through high-profile events, such as the "Red Bull Dance Your Style Asia Tour 2025," which featured world-class dancers, and the "Train Like A Champ" fitness challenge, designed to connect with active lifestyle consumers in Singapore.
Red Bull uses Singapore Grand Prix to raise its profile
Red Bull also capitalised on the excitement surrounding Singapore’s Grand Prix in 2025 by executing impactful activation campaigns linked to the F1 event. This included extensive press coverage featuring F1 drivers Max Verstappen and Sergio Perez, as well as immersive fan experiences like the "Pen to Pit Lane" event.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Singapore?
- To what extent are health considerations impacting consumption of Energy Drinks in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Singapore?
- Which are the leading brands in Energy Drinks in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Energy Drinks in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Players look to reach a wider audience
Rising health concerns push more consumers towards reduced sugar energy drinks
Energy drinks under pressure to evolve as consumers make healthier choices
Overall sales set to stagnate but reduced sugar options still offer growth potential
En-Theories launches in Singapore
Red Bull Energy Sparkling brings a new angle to the energy drinks market
Red Bull dominates through events and targeted promotions
Red Bull uses Singapore Grand Prix to raise its profile
Supermarkets lead sales with a wide offering and regular promotions
Convenience stores playing a key role in the growth of energy drinks
Soft Drinks in Singapore - Industry Overview
Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
Consumers looking for healthier options
Soft drinks continues to benefit from a strong focus on innovation
Sales set to grow fuelled by evolving consumer preferences and new innovations
Consumers expected to lean towards healthier options
Convenience and sustainability concerns likely to inform packaging choices
Coca-Cola cements its lead with strong portfolio of brands and products
F&N Foods and Pokka Corp continue to invest in innovative and healthier options
Supermarkets retain a key role in the distribution of soft drinks
Retail vs foodservice split
Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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