COMPETITIVE LANDSCAPE
Sting remains market leader
PepsiCo’s Sting (distributed by Pakistan Beverages Ltd)is the clear leader in energy drinks. This dominance is driven by its mass-market appeal, affordable pricing, and widespread availability through PepsiCo’s robust distribution network, especially in small local grocers across urban and rural markets.
Red Bull has niche appeal
Red Bull Asia FZE is the most dynamic player in terms of volume growth. Its eponymous brand maintains a premium image that appeals to a niche segment of affluent urban consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Pakistan?
- To what extent are health considerations impacting consumption of Energy Drinks in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Pakistan?
- Which are the leading brands in Energy Drinks in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in Energy Drinks in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Pakistan - Category analysis
KEY DATA FINDINGS
Fast-paced lifestyles support growing sales
Young, urban consumers drive demand
Reduced sugar variants remain limited
Young Pakistanis will continue as core consumer base
Digitalisation to unlock significant growth opportunities
Health and wellness trends will prompt players to reposition their offerings
Sting remains market leader
Red Bull has niche appeal
Traditional retailers dominate sales
E-commerce is most dynamic channel
Soft Drinks in Pakistan - Industry Overview
Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
Favourable economic conditions and demographics boost demand for soft drinks
Health and wellness trends shape consumption habits
Retail expansion improves product accessibility
Stabilising economy will boost demand
Expected shift towards healthier offerings
Expansion of modern retail will increase access to packaged soft drinks
Multinational giants hold sway
Mehran Bottlers is most dynamic player
Small local grocers lead sales
E-commerce and modern grocery outlets enhance product availability
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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