PROSPECTS AND OPPORTUNITIES
Further expansion of sugar-free offerings
There is increasing concerns, especially among parents, about the high sugar content of energy drinks and there will a focus over the forecast period on lowering the sugar content. This is already happening.
Significant further growth potential, but there are concerns
Compared with many other European markets, per capita consumption of energy drinks is relatively low in Croatia and there is significant room for further growth. As awareness and familiarity with energy drinks rise, particularly among younger demographics, sales will increase.
Increasing popularity of multipacks
Multipack offerings will become more prevalent. Multipacks, which typically include several units of energy drinks packaged together, provide a cost-effective solution for consumers who purchase energy drinks on a regular basis.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Croatia?
- To what extent are health considerations impacting consumption of Energy Drinks in Croatia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Croatia?
- Which are the leading brands in Energy Drinks in Croatia?
- What potential exists for multinational or domestic soft drinks companies to expand in Croatia?
- How are products distributed in Energy Drinks in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Croatia - Category analysis
KEY DATA FINDINGS
Focus on promotions to boost volume sales
Global brands popular with tourists
Increasing offerings of limited editions
Further expansion of sugar-free offerings
Significant further growth potential, but there are concerns
Increasing popularity of multipacks
Soft Drinks in Croatia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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