PROSPECTS AND OPPORTUNITIES
Expansion driven by new entrants and enhanced distribution
Energy drinks in Uruguay is poised for continued growth over the forecast period, supported by economic recovery and an expanding consumer base. The anticipated entry of new brands, such as PepsiCo’s Rockstar, which has already been launched in Argentina, is expected to diversify product offerings and attract medium- and low-income consumers.
Intensified marketing investments to propel category growth
Energy drinks are expected to benefit from sustained and substantial marketing investments as leading players seek to strengthen brand loyalty and capture a larger share of the market. Coca-Cola and Infodynamics SRL, the distributors of Monster and Red Bull respectively, are anticipated to continue leveraging diverse advertising platforms, including traditional media, digital channels, and in-store displays, to engage with consumers effectively.
Emerging trends in low-calorie and plant-based energy drinks
The shift towards healthier lifestyles is expected to create new opportunities in the energy drinks category, particularly in low-calorie and plant-based segments. As consumers increasingly demand beverages with natural ingredients and reduced sugar content, brands offering better-for-you options, such as those sweetened with stevia, are likely to gain prominence.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Uruguay?
- To what extent are health considerations impacting consumption of Energy Drinks in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Uruguay?
- Which are the leading brands in Energy Drinks in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Energy Drinks in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Uruguay - Category analysis
KEY DATA FINDINGS
Energy drinks’ growth slows amid contraband challenges from Argentina
Monster leads concentrates, driven by competitive pricing and brand appeal
Reduced-sugar energy drinks gain momentum amid health concerns
Expansion driven by new entrants and enhanced distribution
Intensified marketing investments to propel category growth
Emerging trends in low-calorie and plant-based energy drinks
Soft Drinks in Uruguay - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!