PROSPECTS AND OPPORTUNITIES
Modest performance over forecast period
Energy drinks will register moderate volume growth over the forecast period. However, increasingly energy drinks are perceived as unhealthy due to their high sugar, as well as caffeine content.
Recent launch of a flavoured sparkling bottle water with caffeine widens the competition
A recent launch within flavoured sparkling bottled water could also pose a threat to energy drinks, as it has similar levels of caffeine. The Sparkling Ice brand launched Sparkling Ice + Energy in 2024, that is sugar-free and comes in three flavours, that is mango, tropical punch and berry blast.
On-trade consumption likely to remain minimal despite increase in tourism
Volume sales of energy drinks through the on-trade channel will continue to be low. Tourists visiting various hotels, restaurants, bars and nightclubs in Dominican Republic, especially foreign tourists, should provide a boost to sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Dominican Republic?
- To what extent are health considerations impacting consumption of Energy Drinks in Dominican Republic?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Dominican Republic?
- Which are the leading brands in Energy Drinks in Dominican Republic?
- What potential exists for multinational or domestic soft drinks companies to expand in Dominican Republic?
- How are products distributed in Energy Drinks in Dominican Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Dominican Republic - Category analysis
KEY DATA FINDINGS
Continuing health volume growth in 2024
Quala Dominicana's Vive100 brand continues to dominate
Red Bull leading imported brand
Modest performance over forecast period
Recent launch of a flavoured sparkling bottle water with caffeine widens the competition
On-trade consumption likely to remain minimal despite increase in tourism
Soft Drinks in Dominican Republic - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Energy Drinks research and analysis database.
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