PROSPECTS AND OPPORTUNITIES
Expansion of functional ingredients in energy drinks
The trend toward functional beverages is expected to continue, with manufacturers introducing energy drinks enriched with herbs, vitamins, and other natural ingredients. Future innovations may focus on products designed to improve focus, support memory, enhance mental clarity, and promote brain health, in addition to providing sustained energy.
Health concerns likely to restrain growth
Despite ongoing efforts by manufacturers to introduce low-sugar or sugar-free alternatives, health concerns surrounding energy drinks remain a significant challenge. Many consumers remain sceptical about their impact on overall health, citing high sugar content – often averaging 50g per serving – as well as potential cardiovascular risks and the addictive properties of excessive caffeine and sugar.
Expanding moments of consumption through innovation
Manufacturers are expected to further broaden the occasions for consuming energy drinks by introducing innovative formats such as energy shots and tonics. These alternatives could complement morning routines or serve as functional replacements for traditional supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Costa Rica?
- To what extent are health considerations impacting consumption of Energy Drinks in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Costa Rica?
- Which are the leading brands in Energy Drinks in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Energy Drinks in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Costa Rica - Category analysis
KEY DATA FINDINGS
Faster growth in the on-trade channel
Smaller brands increase competition
Energy drinks gain new consumption occasions
Expansion of functional ingredients in energy drinks
Health concerns likely to restrain growth
Expanding moments of consumption through innovation
Soft Drinks in Costa Rica - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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