COMPETITIVE LANDSCAPE
Florida Bebidas continues to dominate and makes further gains
Florida Bebidas continues to dominate, accounting for over two-thirds of volume share, and gaining further volume share in 2025. A strong brand portfolio and strategic marketing support sales.
Monster Energy gains most volume share
Monster Energy, which is distributed locally by Ciamesa, gains the most volume share in 2025. Monster Energy has carved out an aspirational positioning, appealing particularly to younger consumers attracted by its bold branding and global lifestyle image.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Costa Rica?
- To what extent are health considerations impacting consumption of Energy Drinks in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Costa Rica?
- Which are the leading brands in Energy Drinks in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Energy Drinks in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Costa Rica - Category analysis
KEY DATA FINDINGS
Energising performance in 2025
Energy drinks associated with functional benefits
Reduced sugar registers highest volume growth
Positive outlook over forecast period
Innovation and marketing key drivers of growth
Health and wellness trends pose challenges
Florida Bebidas continues to dominate and makes further gains
Monster Energy gains most volume share
Supermarkets continue to lead distribution
Limited volume sales through foodservice
Soft Drinks in Costa Rica - Industry Overview
Lower tourist numbers dampen volume sales
KEY DATA FINDINGS
Zero volume growth in 2025
Health and wellness claims enter the mainstream
Marketing strategies continue to evolve
Steady volume growth over forecast period
Two US companies continue to lead
Potential headwinds a concern
Florida Bebidas holds on to tight lead
Genomma Lab gains most volume share
Supermarkets lead distribution
E-commerce gains most value share, with warehouse clubs also performing strongly
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!