COMPETITIVE LANDSCAPE
Red Bull retains market leadership with strong brand equity and omnichannel visibility
Red Bull Ceská republika remained the leading energy drinks company in 2025, supported by its strong premium positioning, consistent brand identity and one of the most comprehensive distribution footprints in the market. Its dominance is reinforced by continuous involvement in sports, music and cultural events, ensuring high consumer engagement.
Monster and private label ranges drive competitive dynamism through pricing, NPD and visibility
Coca-Cola HBC was the most dynamic player in 2025, expanding the market share of Monster through aggressive pricing strategies, packaging updates, and a fast-growing reduced sugar portfolio. Frequent flavour launches, including seasonal and limited-edition variants, supported strong consumer engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Czech Republic?
- To what extent are health considerations impacting consumption of Energy Drinks in Czech Republic?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Czech Republic?
- Which are the leading brands in Energy Drinks in Czech Republic?
- What potential exists for multinational or domestic soft drinks companies to expand in Czech Republic?
- How are products distributed in Energy Drinks in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the Czech Republic - Category analysis
KEY DATA FINDINGS
Strong performance supported by youth demand, NPD, and wellness-aligned reformulation
Volume and value sales expand as youth-driven demand and promotions support category momentum
Reduced sugar energy drinks lead growth as reformulation and flavour innovation accelerate
Category to remain on a growth path but faces uncertainty from regulatory developments
Digital-first marketing, premiumisation and craft-style innovation to shape brand differentiation
Legislative tightening to prompt reformulation and stronger responsible marketing practices
Red Bull retains market leadership with strong brand equity and omnichannel visibility
Monster and private label ranges drive competitive dynamism through pricing, NPD and visibility
Hypermarkets remain the primary channel due to strong promotions and broad assortment
E-commerce and forecourt retail grow rapidly as convenience and impulse needs rise
Soft Drinks in the Czech Republic - Industry Overview
Economic stabilisation supports a steadying of soft drinks consumption despite continued price sensitivity
KEY DATA FINDINGS
Price sensitivity and discount reliance continue to shape purchasing behaviour
Health and wellness trends sustain premium pockets of growth
Innovation accelerates as brands target younger and health-conscious consumers
Functional innovation and reduced-sugar formulations will underpin forecast growth
Potential legislative changes create uncertainty around sugar and energy drinks
Channel fragmentation will intensify, supported by e-commerce and expanded retail networks
Leading companies consolidate their positions through broad portfolios and innovation
Dynamic players benefit from category momentum and strong innovation pipelines
Hypermarkets remain the leading channel due to assortment breadth and strong pricing
E-commerce and discounters are the most dynamic channels, while convenience reshapes offline shopping patterns
Foodservice vs retail
Fountain sales in the Czech Republic
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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