PROSPECTS AND OPPORTUNITIES
Impact of inflation likely to remain relevant heading into forecast period
As inflation continues to impact consumer budgets, some energy drinks brands could face challenges ahead. Younger consumers, a key demographic for energy drinks, are particularly sensitive to price increases.
Increasing health scrutiny and potential regulations
As demand for energy drinks continues to rise, so does the scrutiny surrounding their health implications. Advocacy groups and consumer organisations are amplifying concerns over the negative effects of high caffeine and sugar content, particularly among minors.
Growing competition from perceived healthier alternatives
Energy drinks faces rising competition from perceived healthier beverage options, as consumers become increasingly health-conscious and aware of high sugar and caffeine content. New entrants to the market are focusing on natural ingredients, offering alternatives to the excessive sweetness and synthetic additives common in many energy drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Germany?
- To what extent are health considerations impacting consumption of Energy Drinks in Germany?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Germany?
- Which are the leading brands in Energy Drinks in Germany?
- What potential exists for multinational or domestic soft drinks companies to expand in Germany?
- How are products distributed in Energy Drinks in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Germany - Category analysis
KEY DATA FINDINGS
Energy drinks maintains strong growth trajectory in 2024
Innovation in energy drinks slows amid economic pressures
Red Bull retains leadership amid growing competition
Impact of inflation likely to remain relevant heading into forecast period
Increasing health scrutiny and potential regulations
Growing competition from perceived healthier alternatives
Soft Drinks in Germany - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Germany
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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