COMPETITIVE LANDSCAPE
Intense competition in energy drinks landscape
Based on the current market landscape, Red Bull and Eastroc Super Drink are the leading brands in energy drinks, in retail value and volume share terms. Despite years of sales volatility due to legal disputes in China, Red Bull has maintained its leadership position, supported by strong brand recognition and deep-rooted customer loyalty.
Shenzhen Eastroc Beverage Co Ltd is most dynamic player
The rapid expansion of Eastroc Super Drink from Shenzhen Eastroc Beverage Co Ltd has become the primary growth engine for the entire Chinese energy drinks category. By adopting a low price strategy, Eastroc Super Drink continued to gain volume share in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in China?
- To what extent are health considerations impacting consumption of Energy Drinks in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in China?
- Which are the leading brands in Energy Drinks in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Energy Drinks in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in China - Category analysis
KEY DATA FINDINGS
Energy drinks are more widely consumed
Eastroc Super Drink drives consumption with low price positioning
Consumption occasions are expanding
Evolving perception of energy drinks will drive sales
Reduced-sugar energy drinks category set to flourish
The ingredients in energy drinks are also becoming more diverse
Intense competition in energy drinks landscape
Shenzhen Eastroc Beverage Co Ltd is most dynamic player
Small local grocers remain dominant channel
Distribution is diversifying in line with consumption occasions
Soft Drinks in China - Industry Overview
Relatively bright performance for soft drinks
KEY DATA FINDINGS
Health factors bear heavy influence on soft drinks
Consumers are willing to pay for convenience and instant delivery
Local cultural traditions increasingly shape product developments
Stable outlook for soft drinks
Players will capitalise on more discerning tastes
High growth of reduced-sugar RTD tea will continue
Nongfu Spring Co Ltd strengthens position with growth in RTD tea
Domestic companies gain traction in highly competitive landscape
Soft drinks is heavily reliant on the traditional channel
Rising expectations over convenience and immediacy
Foodservice vs retail split
Fountain sales in China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!