COMPETITIVE LANDSCAPE
Source du Pays widens lead through mass-market reach and functional messaging
Source du Pays, which produces Reaktor under licence from Monarch Beverage, continues to dominate, accounting for over two-thirds of volume share, and also gains further volume share in 2025. It reinforces its leadership through a clear focus on functional positioning, accessible pricing, and extensive distribution.
Promotion also key tool in boosting volume sales for Reaktor
Celebrity endorsements and retail events also deepen brand loyalty and visibility. For instance, the Arno Market in Bonapriso held a promotional day, with the popular Cameroonian rap artist Tenor, who is the current brand ambassador of Reaktor, in attendance.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Cameroon?
- To what extent are health considerations impacting consumption of Energy Drinks in Cameroon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Cameroon?
- Which are the leading brands in Energy Drinks in Cameroon?
- What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
- How are products distributed in Energy Drinks in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Cameroon - Category analysis
KEY DATA FINDINGS
Continuing healthy volume growth
Best performing soft drink in 2025
Reduced sugar energy drinks register highest volume growth
Rosy outlook over forecast period
Technology still plays limited role
Rising fitness culture supports volume growth
Source du Pays widens lead through mass-market reach and functional messaging
Promotion also key tool in boosting volume sales for Reaktor
Small local grocers dominate, but supermarkets also sizeable
Volume sales through foodservice also significant
Soft Drinks in Cameroon - Industry Overview
Positive performance in 2025
KEY DATA FINDINGS
Lingering inflation keeps consumers price sensitive
Health concerns accelerate substitution away from traditional sugar-heavy formats
Healthy outlook, with energy drinks and bottled water driving growth
Multinationals push sustainability up the agenda
Growing focus on functional drinks
Source du Pays holds on to commanding lead
SABC prioritises local sourcing
Small local grocers continue to dominate
Supermarkets register highest value growth
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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