COMPETITIVE LANDSCAPE
Coca-Cola European Partners Norge AS maintains its leadership despite a slight share decline
Coca-Cola European Partners Norge AS remained the leading player in energy drinks in 2025, although it experienced a slight decline in share as third-placed Ringnes AS improved its position. Coca-Cola European Partners Norge AS offers the category’s leading brand, Monster.
Ringnes AS leads growth in energy drinks, while innovation intensifies competition
Ringnes AS emerged as the most dynamic company overall in energy drink in Norway in 2025, increasing its share and achieving positive volume growth, primarily driven by its Battery brand. As the third-largest player in the category, Ringnes introduced two new products: Battery Charged Raspberry Pomegranate, a sugar-free variant featuring raspberry and pomegranate flavours, and Battery Remix 2.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Norway?
- To what extent are health considerations impacting consumption of Energy Drinks in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Norway?
- Which are the leading brands in Energy Drinks in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Energy Drinks in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Norway - Category analysis
KEY DATA FINDINGS
Growth is fuelled by functionality, taste, and sugar-free innovation
Energy drinks records growth as functionality and enjoyment drive consumer demand
Reduced sugar energy drinks drive growth amid health and innovation trends
Energy drinks is forecast to grow, led by reduced-sugar innovations and bold branding
Ongoing movements to reduce energy drink consumption among young consumers may challenge sales
New sugar-free brands and flavours are set to create growth opportunities in energy drinks
Coca-Cola European Partners Norge AS maintains its leadership despite a slight share decline
Ringnes AS leads growth in energy drinks, while innovation intensifies competition
Discounters strengthens its position as the leading distribution channel for energy drinks in 2025
Supermarkets records growth while ontrade channels drive sales of energy drinks
Soft Drinks in Norway - Industry Overview
Health, innovation and value drive growth in soft drinks amid shifting consumer trends
KEY DATA FINDINGS
Growth for soft drinks is driven by health-conscious choices and functional appeal
Shifts in soft drinks are driven by health trends, weather and ongoing innovation
Inflation continues to impact consumer purchasing and promotional activity in soft drinks
Rising consumer demand for healthier and functional beverages is set to drive growth in soft drinks
Potential advertising restrictions could reshape soft drinks across the forecast period
Sustainable packaging and innovative designs are set to drive growth in soft drinks
Ringnes AS strengthens its leadership in soft drinks through a focus on sugar-free innovation
Lerum Fabrikker AS increases its share through innovation and sugar-free expansion
Discounters strengthens its lead as consumers appreciate a broad assortment and affordable prices
Growth for retail e-commerce is driven by demand for convenience and home delivery
Foodservice vs retail split
Fountain sales in Norway
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!