COMPETITIVE LANDSCAPE
Red Bull remains on top but Nocco makes up ground with reduced sugar range
Red Bull Sweden AB remained the leading company in energy drinks in 2025 with its Red Bull and Red Bul Zero brands. Aggressive advertising campaigns, the hosting and sponsorship of various events, and limited edition seasonal flavours and packaging have allowed Red Bull to remain the number one player in energy drinks in Sweden.
Latitude 65 finding success with new and innovative flavours
Latitude 65 AB, meanwhile, was the most dynamic company in energy drinks in 2025. This local company also focuses only on the reduced sugar category, with it being a relatively new entrant to the market, with it thus growing strongly from a small base.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Sweden?
- To what extent are health considerations impacting consumption of Energy Drinks in Sweden?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Sweden?
- Which are the leading brands in Energy Drinks in Sweden?
- What potential exists for multinational or domestic soft drinks companies to expand in Sweden?
- How are products distributed in Energy Drinks in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Sweden - Category analysis
KEY DATA FINDINGS
Energy drinks successfully tapping into the needs of Sweden’s youths
Energy drinks thriving thanks to growing popularity among younger consumers
Reduced sugar products benefit from new product development
Energy drinks still full of potential
Digital marketing will become a growing feature of the market
Health and wellness concerns present challenges and opportunities
Red Bull remains on top but Nocco makes up ground with reduced sugar range
Latitude 65 finding success with new and innovative flavours
Supermarkets lead sales by meeting the requirements of energy drinks brands
Convenience is key for purchases of energy drinks
Soft Drinks in Sweden - Industry Overview
Soft drinks sees a more favourable performance in 2025
KEY DATA FINDINGS
Functional soft drinks prove popular in 2025
Reducing sugar intake a pressing concern for Swedes
Products with a clear health and wellness positioning find favour
Consumer preferences evolving with juice losing favour while demand for energy drinks rises
New flavours present opportunities for differentiation
Digital marketing and social media could be key to growth
Coca-Cola continues to invest heavily in new product development and marketing
Löfbergs riding the wave of success in RTD coffee
Supermarkets lead retail sales as on-trade sales continue to recover
Discounters winning over price-sensitive shoppers
Fountain sales in Sweden
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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