PROSPECTS AND OPPORTUNITIES
Sustained growth as a leading beverage category
Energy drinks are expected to remain one of the fastest-growing areas within soft drinks in Estonia over the forecast period. The demand for beverages with functional benefits is anticipated to continue, driven by a consumer base that values added features like energy boosts, enhanced focus, or improved stamina.
Economic challenges and their impact on growth
Despite the positive outlook, economic uncertainty remains a significant factor shaping the energy drinks market in Estonia. With the 2024 VAT increase already placing additional financial strain on consumers, the anticipated further rise in 2025 is likely to compound these challenges, potentially dampening overall consumer confidence.
Brand dominance and limited private label presence
Energy drinks in Estonia is expected to remain predominantly dominated by branded products over the forecast period, with private label offerings continuing to play a relatively minor role. While private label options like Maxima's Zet brand have made some inroads, their presence remains limited, even within the stores of their parent retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Estonia?
- To what extent are health considerations impacting consumption of Energy Drinks in Estonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Estonia?
- Which are the leading brands in Energy Drinks in Estonia?
- What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
- How are products distributed in Energy Drinks in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Estonia - Category analysis
KEY DATA FINDINGS
Continued growth amidst challenges
Integration within the functional beverage ecosystem
The rise of battery as a competitor
Sustained growth as a leading beverage category
Economic challenges and their impact on growth
Brand dominance and limited private label presence
Soft Drinks in Estonia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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