COMPETITIVE LANDSCAPE
Tridens remains leading player
Tridens AS - a long-established Baltic wholesaler and distributor - continues to hold a strong leadership position in energy drinks, thanks to its distribution of the Red Bull brand, whose classic 250ml cans are commonly stocked in supermarkets and convenience stores nationwide. Its broad appeal is supported by a diverse product line-up - from the original formula to sugar-free variants and seasonal or limited-edition flavours.
Coca-Cola leads volume growth
Coca-Cola HBC Eesti AS is the fastest-growing player by off-trade volume, driven by substantial marketing investments in its energy-drink portfolio, particularly the Monster brand and, to a lesser extent, Burn. These efforts have strengthened brand visibility and consumer engagement, contributing to robust expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Estonia?
- To what extent are health considerations impacting consumption of Energy Drinks in Estonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Estonia?
- Which are the leading brands in Energy Drinks in Estonia?
- What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
- How are products distributed in Energy Drinks in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Estonia - Category analysis
KEY DATA FINDINGS
Energy drinks benefit from growing demand for functional beverages
Energy drinks maintains strong upward growth trajectory
Reduced sugar energy drinks leads growth
Continued growth amid increasing competition
Flavour innovations and experimental marketing will sustain consumer interest
Sugar tax will impact manufacturer strategies
Tridens remains leading player
Coca-Cola leads volume growth
Supermarkets and convenience retailers lead sales
E-commerce is most dynamic channel
Soft Drinks in Estonia - Industry Overview
Soft drink sales are impacted by weather, price rises, and changing consumer preferences
KEY DATA FINDINGS
Off-trade volumes decline amid cool summer and cautious consumer spending
Shift towards added-value and low-sugar beverages
Private label growth constrained by strong brand loyalty in key categories
Flat outlook as price sensitivity and category saturation limit growth
Value-added drinks will continue to gain ground among younger consumers
Weather conditions will continue to impact sales
Coca-Cola lead sales, thanks to strong positions in carbonates and energy drinks
Supermarkets and hypermarkets lead sales
Lidl drives growth of discounters
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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