PROSPECTS AND OPPORTUNITIES
Challenge will be to expand the consumer base for energy drinks
The “traditional” consumer of energy drinks is younger, and is more likely to be male than female. Indeed, the most common age demographic for the consumption of energy drinks (according to the Spanish health ministry report based on those who say they have consumed an energy drink in the last 30 days), is males aged between 15 and 24.
Future growth led by reduced sugar and functional varieties
As mentioned above, one way to the expand the consumer base of energy drinks in Spain is by innovation through reduced sugar varieties. Currently, reduced sugar formats are in demand across soft drinks, as consumers are seeking perceived healthier drinks, and reduced sugar energy drinks (low in sugar and calories) may be attractive to consumers looking for an energy boost without drinking coffee.
Legislative action could impact the category
As previously mentioned, the general direction in Spain is likely to be towards further legislative developments that limit the sale of energy drinks to minors, with particular concern surrounding the mixing of energy drinks with alcohol. It would not be surprising if other autonomous communities followed Xunta de Galicia in prohibiting the consumption of energy drinks by under 18s, and prohibiting targeted advertising towards this group in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Spain?
- To what extent are health considerations impacting consumption of Energy Drinks in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Spain?
- Which are the leading brands in Energy Drinks in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in Energy Drinks in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Spain - Category analysis
KEY DATA FINDINGS
Strong performance for energy drinks in 2024
Plenty of new product development which matches consumer demand
Potential for further legislative action regarding energy drinks
Challenge will be to expand the consumer base for energy drinks
Future growth led by reduced sugar and functional varieties
Legislative action could impact the category
Soft Drinks in Spain - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Spain
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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