COMPETITIVE LANDSCAPE
Red Bull and Monster lead as energy drinks evolves
Cía Servicios de Bebidas Refrescantes remains the leading company in 2025 in energy drinks, with its Monster Energy brand ranked second. Red Bull is the number one brand, while NBO Red Bull España ranks third among companies.
Vitamins and minerals attract greater interest
For current consumers, taste and caffeine are some of the most important attributes they look for in an energy drink. However, we are seeing more demand around vitamins, minerals, taurine and guarana.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Spain?
- To what extent are health considerations impacting consumption of Energy Drinks in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Spain?
- Which are the leading brands in Energy Drinks in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in Energy Drinks in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Spain - Category analysis
KEY DATA FINDINGS
Energy drinks delivers fastest growth in 2025 as reduced sugar and innovation accelerate demand
Energy drinks as fastest-growing category in soft drinks in Spain in 2025
Innovation drives growth with reduced sugar as key claim
Positive outlook for energy drinks over the forecast period
Client engagement and innovation will continue benefiting energy drinks
Legislative developments could have negative impact
Red Bull and Monster lead as energy drinks evolves
Vitamins and minerals attract greater interest
Supermarkets leads distribution, benefiting from impulse purchases
Retail e-commerce posts fastest growth
Soft Drinks in Spain - Industry Overview
Health, affordability and retail diversification shape soft drinks performance in Spain
KEY DATA FINDINGS
Health positioning boosts sales in soft drinks in Spain
Channel diversity and affordability have key impact
Health and wellness trends push premiumisation
Further rises anticipated for volume sales in soft drinks
Private label set to expand
Innovation will lead to greater fragmentation in competitive landscape
Mercadona maintains overall leadership while Coca-Cola sees success through iconic brands and persistent innovation
Nestlé rises through popular brands in bottled water
Supermarkets leads retail distribution while e-commerce sees greatest expansion
Private label drives retail sales as foodservice benefits from on-the-go consumption trend
Fountain sales in Spain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!