PROSPECTS AND OPPORTUNITIES
Sustained growth amidst busy and social lifestyles
Energy drinks are expected to witness stable demand over the forecast period, remaining largely unaffected by demographic challenges such as population decline. This resilience is underpinned by their alignment with increasingly hectic and stressful lifestyles, the rise in physically demanding activities, and their association with nightlife and social events.
Red Bull’s continued reign and targeted consumer appeal
Red Bull GmbH is expected to maintain its leadership over the forecast period, supported by substantial marketing investments and its association with extreme sports and international competitions. This strategy continues to resonate with younger consumers who view Red Bull as a success story and aspire to connect with its dynamic brand identity.
E-commerce as a growth catalyst for smaller players
The expansion of e-commerce is set to enhance the competitive landscape within energy drinks by providing a platform for smaller and regional brands to reach a broader audience. This distribution channel offers increased accessibility to consumers outside urban areas through competitively priced and efficient delivery services.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Energy Drinks in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Bosnia and Herzegovina?
- Which are the leading brands in Energy Drinks in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in Energy Drinks in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Stable post-pandemic recovery supported by strong consumer demand
Red Bull’s dominance reinforced by strategic branding and pricing
Second-tier brands competing with price-sensitive strategies
Sustained growth amidst busy and social lifestyles
Red Bull’s continued reign and targeted consumer appeal
E-commerce as a growth catalyst for smaller players
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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