COMPETITIVE LANDSCAPE
Red Bull’s ubiquitous market presence ensures its lead
Red Bull GmbH remains the leading company within energy drinks in Bosnia and Herzegovina in 2025. Its internationally renowned brand Red Bull is highly popular among young consumers and partygoers thanks to its ubiquitous market presence and significant market penetration both off- and on-trade.
Dynamic “others” as new brands continue to enter the market
As a result of the continued market entrance of new energy drinks, “others” is the most dynamic in 2025. Biolife doo and Hell Energy Magyarország Kft, meanwhile, are the most dynamic companies in the year thanks to the strong growth of their respective brands, Sinalco Energi S and Hell Energy.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Energy Drinks in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Bosnia and Herzegovina?
- Which are the leading brands in Energy Drinks in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in Energy Drinks in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Energy drinks: the preferred beverages of younger generations
Strong marketing and broad availability fuel solid growth
Healthy lifestyle choices drive demand for reduced sugar energy drinks
Sustained interest in energy drinks
Growing emphasis on flavour differentiation and functional claims
Potential ban on the sale of energy drinks
Red Bull’s ubiquitous market presence ensures its lead
Dynamic “others” as new brands continue to enter the market
Food/drink/tobacco specialists offer a broad product range and convenience
Increasing consumer confidence in online shopping boosts growth of e-commerce
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Growth despite lingering inflation and price increases
KEY DATA FINDINGS
Consumers continue to trade down in 2025
Rising demand for healthier drinks amongst health-conscious consumers
Manufacturers tailor their distribution, pricing, and packaging strategies to each retail channel
New product development to drive premiumisation and help mitigate the impact of a declining population
New players expected to enter the market
Retail e-commerce to remain the fastest growing distribution channel
Leading Sarajevski Kiseljak enjoys strong recognition and loyalty among local consumers
Planinka’s Prolom bottled water is widely known for its purported healing properties
Supermarkets strengthen their leadership
Retail e-commerce sees dynamic growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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