PROSPECTS AND OPPORTUNITIES
Positive outlook even as energy drinks category matures
The outlook for energy drinks is broadly positive with volume sales of energy drinks forecasted to see a healthy increase over the forecast period. As energy drinks matures, lower growth is anticipated in volume terms compared to the review period.
Recent regulatory changes will continue to have impact
The recent regulatory changes of the deposit system for metal beverage cans and the strong increase in consumption tax will have a lasting impact on sales performance over the forecast period. Both these new regulations have pushed up the retail price of a can of energy drink, and this higher unit price will be a barrier to growth in the upcoming years.
Red Bull to dominate despite challenger brands
Even though many new brands have tried to challenge the strong position of Red Bull over the review period, none of these brands have been a major success. The two dominant players in carbonates, Coca-Cola Enterprises Nederland BV and Vrumona BV, have both tried to take share from Red Bull by launching new brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Netherlands?
- To what extent are health considerations impacting consumption of Energy Drinks in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Netherlands?
- Which are the leading brands in Energy Drinks in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in Energy Drinks in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the Netherlands - Category analysis
KEY DATA FINDINGS
Volume growth slows amid tax hikes
Deposit system for metal beverage cans yields negative impact
Speciality flavours prove popular in energy drinks
Positive outlook even as energy drinks category matures
Recent regulatory changes will continue to have impact
Red Bull to dominate despite challenger brands
Soft Drinks in the Netherlands - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Netherlands
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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