PROSPECTS AND OPPORTUNITIES
Lower volume growth over forecast period
Energy drinks will register positive volume growth over the forecast period, though volume growth will be significantly lower compared with the review period. In particular, the new ban on selling energy drinks to consumers under 21-years-of age will dampen volume sales.
Flavour continues to be tool for differentiation
Players will continue to look to stand out from the crowd with exotic flavours. The younger consumer base likes to continually try new flavours and as such players will continue to launch new offerings in order to keep consumers engaged.
Little demand for reduced sugar offerings
Consumers opt for energy drinks for an energy boost and think little about the high sugar content. Therefore, volume sales of reduced sugar offerings will remain low.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Kazakhstan?
- To what extent are health considerations impacting consumption of Energy Drinks in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Kazakhstan?
- Which are the leading brands in Energy Drinks in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in Energy Drinks in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Kazakhstan - Category analysis
KEY DATA FINDINGS
Volume growth slows in 2024
Players differentiate through flavour
Gorilla maintains its lead thanks to affordable pricing, wide distribution, and flavour variety
Lower volume growth over forecast period
Flavour continues to be tool for differentiation
Little demand for reduced sugar offerings
Soft Drinks in Kazakhstan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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