PROSPECTS AND OPPORTUNITIES
Sales supported by expansion of modern grocery retailers and local production
Energy drinks is expected to register healthy growth over the forecast period due to the strong development of modern grocery retailers in Algeria. In addition, the growing domestic production of energy drinks in the country is expected to boost sales going forward, especially as the category has significant room for growth as it is far from mature.
Foodservice development and demographic trends drive growth
The further development of the consumer foodservice industry is also expected to drive the growth of energy drinks in Algeria over the forecast period. In addition, the young population and the demographic trends will boost future sales of energy drinks.
Impact of economic challenges and health concerns
The main potential threat to the future growth of energy drinks is the expected decline in disposable income levels due to the ongoing economic downturn in Algeria. Surging inflation and devaluation of the local currency have prompted the government to impose restrictions on imported products, particularly non-staple foods and drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Algeria?
- To what extent are health considerations impacting consumption of Energy Drinks in Algeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Algeria?
- Which are the leading brands in Energy Drinks in Algeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
- How are products distributed in Energy Drinks in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Algeria - Category analysis
KEY DATA FINDINGS
Growth hampered by the economic downturn
Information campaigns required to educate consumers about energy drinks
Soaring inflation benefits local players in 2024
Sales supported by expansion of modern grocery retailers and local production
Foodservice development and demographic trends drive growth
Impact of economic challenges and health concerns
Soft Drinks in Algeria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Energy Drinks research and analysis database.
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