COMPETITIVE LANDSCAPE
Ibrahim & Fils Ifri dominates with natural claims
Ibrahim & Fils Ifri remained the leading company in energy drinks in 2025. This is thanks to its popular and familiar Izem brand, its innovative and targeted marketing strategy, and its strong presence in the domestic market.
Local brands dominate as imported brands are pushed out of the market
Taiba Food Co Sarl, meanwhile, was the most dynamic company in energy drinks in 2025. This was attributed in part to the decline in consumer purchasing power, due to soaring inflation rates and local currency devaluation, and the rising cost of imported brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Algeria?
- To what extent are health considerations impacting consumption of Energy Drinks in Algeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Algeria?
- Which are the leading brands in Energy Drinks in Algeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
- How are products distributed in Energy Drinks in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Algeria - Category analysis
KEY DATA FINDINGS
Energy drinks thriving and still full of potential
Energy drinks remains the most dynamic area of Algeria’s soft drinks market
Regular energy drinks dominate but the market remains small
Positive outlook for the forecast period
New product innovation should be supported by technological advancements
Health and wellness concerns likely to inform new product development
Ibrahim & Fils Ifri dominates with natural claims
Local brands dominate as imported brands are pushed out of the market
Small local grocers continue to dominate sales of energy drinks
Modern retail channels making inroads
Soft Drinks in Algeria - Industry Overview
Soft drinks sales see steady growth in 2025
KEY DATA FINDINGS
A youthful population and hot weather fuels demand for soft drinks in Algeria
Modest economic recovery limits growth
Rising health concerns inform purchasing decisions
Algeria’s expanding urban population points towards growth in sales of soft drinks
State laws should ensure domestic players remain dominant
Uptick in tourism creating renewed demand for foodservice
Local player Ibrahim & Fils Ifri remains on top with strong product portfolio
Taiba wins share thanks to the availability and affordability of its soft drinks
Consumers slowly shifting to more modern distribution channels
On-trade sales see healthy growth in 2025 thanks in part to an influx of tourists
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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