COMPETITIVE LANDSCAPE
Red Bull maintains leads thanks to strong brand recognition
Red Bull Finland Oy is the leading player in energy drinks, due to its strong brand recognition, robust marketing strategies, and extensive nationwide distribution and prime shelf positioning. Additionally, Red Bull’s focus on product innovation, such as new flavour variants and sugar-free options, keeps the range relevant to evolving consumer preferences.
Red Bull also enjoys the strongest growth in energy drinks, thanks to sustained efforts
Red Bull Finland Oy is also seeing the strongest company growth. In addition to innovative and successful marketing efforts, the player also delivers trendy new products to meet evolving consumer demands.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Finland?
- To what extent are health considerations impacting consumption of Energy Drinks in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Finland?
- Which are the leading brands in Energy Drinks in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in Energy Drinks in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Finland - Category analysis
KEY DATA FINDINGS
Sales of energy drinks enjoy healthy growth thanks to strong demand for energy-boosting beverages
Energy drinks attract attention with unique flavour experiences
Reduced sugar energy drinks appeal to health-conscious consumers are see various new launches
Energy drinks will maintain positive growth, supported by strong consumer demand
Innovations in energy drinks will focus on extra functionality and meeting tailor-made energy needs
Health and wellness trends will continue to inspire new product developments
Red Bull maintains leads thanks to strong brand recognition
Red Bull also enjoys the strongest growth in energy drinks, thanks to sustained efforts
Hypermarkets benefit from wide assortments and frequent special offers
Discounters is the distribution channel seeing the strongest growth
Soft Drinks in Finland - Industry Overview
Positive sales supported by steady demand for a variety of soft drinks
KEY DATA FINDINGS
Flavour innovation is a key trend in new product developments in soft drinks
Health and wellness trends continue to inspire low-sugar and functional beverages
Demand for convenience leads to a wider range of format sizes to meet on-the-go needs
Positive sales will continue, supported by baseline demand and new product developments
Health and wellness trends will remain key to innovations in soft drinks
Sustainability and ethical sourcing will become increasingly standard
Coca-Cola maintains lead thanks to strong brand recognition and high consumer loyalty
Meira benefits from entering RTD coffee with Segafredo brand, which is well-known for its sustainability initiatives
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
Fountain sales in Finland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!