PROSPECTS AND OPPORTUNITIES
Energy drinks will see a positive trajectory
Energy drinks face a positive outlook within both retail and foodservice over the forecast period. As the economic improves, increased productivity in manufacturing, property, logistics and other industries will support energy drink consumption.
Demand for reduced sugar energy drinks may grow significantly
The forecast period is expected to see an increased demand for products that help consumers achieve their health and wellness goals. Currently, premium brands like Monster Zero Ultra and Red Bull Zero dominate the zero-sugar energy drink segment.
PET bottle format will continue to lead packaging
Brands are becoming increasingly focused on PET bottle packaging as a key driver for growth. This packaging format is not only cost-effective but also highly convenient for consumers, contributing to broader distribution and greater availability across both modern and traditional retail channels.
Shift to PET bottle packaging will drive growth
The rapid expansion of PET bottle distribution, including in traditional retail outlets, is expected to be a major growth driver for energy drinks, moving forward. As consumer preferences shift towards convenience, especially with the rise of modern grocery retailers and e-commerce, demand for PET packaging will likely outpace that of returnable glass bottles.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Philippines?
- To what extent are health considerations impacting consumption of Energy Drinks in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Philippines?
- Which are the leading brands in Energy Drinks in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Energy Drinks in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the Philippines - Category analysis
KEY DATA FINDINGS
Energy drinks register continued growth as they emerge as viable alternatives to carbonates
Reduced sugar energy drinks gain traction, alongside expansion of convenience stores
Coca-Cola Beverages Philippines re-enters energy drinks
Energy drinks will see a positive trajectory
Demand for reduced sugar energy drinks may grow significantly
PET bottle format will continue to lead packaging
Shift to PET bottle packaging will drive growth
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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