PROSPECTS AND OPPORTUNITIES
Continued growth driven by urbanisation and brand visibility
Energy drinks in Morocco remain in the early stages of development, presenting significant growth potential over the forecast period. Key drivers include increasing urbanisation and the adoption of busier, more demanding lifestyles, which are likely to bolster demand for functional beverages that offer quick energy boosts.
Intensifying price competition and market fragmentation
The category’s trajectory towards fragmentation is set to accelerate as more economy brands enter the market, challenging the dominance of established players like Red Bull. The rising presence of budget-friendly options such as Sting and Black Energy is anticipated to shift consumer preferences, particularly among price-sensitive buyers affected by declining disposable incomes.
Economic challenges and shifting consumer priorities
Despite the promising growth outlook, energy drinks face potential headwinds due to their classification as non-essential products. As household incomes come under pressure from inflation and a higher cost of living, consumers may deprioritise discretionary spending on items like energy drinks, opting instead to allocate resources towards essential goods.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Morocco?
- To what extent are health considerations impacting consumption of Energy Drinks in Morocco?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Morocco?
- Which are the leading brands in Energy Drinks in Morocco?
- What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
- How are products distributed in Energy Drinks in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Morocco - Category analysis
KEY DATA FINDINGS
Fragmentation and the rise of economy brands
Dominance of on-trade channels
Innovation in health and flavour variety
Continued growth driven by urbanisation and brand visibility
Intensifying price competition and market fragmentation
Economic challenges and shifting consumer priorities
Soft Drinks in Morocco - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Morocco
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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