COMPETITIVE LANDSCAPE
Intense competition, rapid innovation, and the growing influence of challenger brands
Red Bull Co Ltd remains one of the leading companies in the UK energy drinks market in 2025., being second only to Coca-Cola Enterprises Ltd with its Monster Energy brand.
Coca-Cola cements its lead through new product development
Coca-Cola Enterprises Ltd has been the most dynamic company overall in 2025 in both volume and value terms, with it continuing to build on the success of its Monster Energy brand. Monster Energy’s success is underpinned by its relentless focus on flavour innovation, with launches like Juiced Rio Punch, Bad Apple, and Nitro Cosmic Peach, as well as its strong performance in the zero sugar segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in United Kingdom?
- To what extent are health considerations impacting consumption of Energy Drinks in United Kingdom?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in United Kingdom?
- Which are the leading brands in Energy Drinks in United Kingdom?
- What potential exists for multinational or domestic soft drinks companies to expand in United Kingdom?
- How are products distributed in Energy Drinks in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the United Kingdom - Category analysis
KEY DATA FINDINGS
Energy drinks continue to flourish despite economic pressures
Healthier choices and flavour innovation drive growth in energy drinks
Limited edition products help drive interest and excitement in energy drinks
Wider adoption of energy claims within soft drinks will increase competition for the category
Efficient use of data and technology could provide players with an edge
Regulatory and legislative developments present a challenge to the market
Intense competition, rapid innovation, and the growing influence of challenger brands
Coca-Cola cements its lead through new product development
Small local grocers and convenience stores benefit from impulse nature of energy drinks
E-commerce opens up opportunities for retailers and brands to increase their sales
Soft Drinks in the United Kingdom - Industry Overview
Sales of soft drinks rise in 2025 with the focus on health and affordability
KEY DATA FINDINGS
Ongoing price pressures push players to innovate to maintain demand
Health, wellness and sustainability prominent drivers of new product development
Guilt-free indulgence a key trend in 2025
New product development and innovation likely to remain key growth drivers
Players set to lean on digital technology in a rapidly evolving market
New and forthcoming regulation set to impact company strategies within soft drinks
Coca-Cola retains a strong lead in soft drinks thanks to its broad brand portfolio
Monster Energy thriving while smaller players gain prominence in niche areas of the market
Affordability remains a key issue as supermarkets and hypermarkets dominate sales
Foodservice playing a key role in driving retail growth and innovation
Fountain sales in the United Kingdom
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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