PROSPECTS AND OPPORTUNITIES
Reduced sugar energy drinks to gain share over forecast period
The share of reduced sugar energy drinks in South Africa is expected to increase over the forecast period as more consumers prioritise health-conscious choices. As the demand for reduced sugar options continues to grow, producers of energy drinks, including those of global brands such as Monster Energy, will adapt by introducing further reduced or zero sugar or low-calorie versions of their popular offerings.
Change in label regulations projected to overhaul energy drinks packaging
Proposed changes to label regulations are expected to have a major impact on the labelling of energy drinks in South Africa. It is important to note that the proposed changes will focus on several factors which will impact packaging strategies, including; health and nutritional claims; compulsory front-of-package labels; and standardised labelling.
Saturation of energy drinks expected to subdue price increases
The average unit price of energy drinks (at constant 2024 prices) is predicted to remain relatively stable over the forecast period and continue to approximately align with the average inflation rate – a notable achievement when compared to price rises in other soft drinks categories. In addition, price stability will be crucial for maintaining consumer demand and brand rankings, as price-sensitive consumers will likely shift to any number of energy drinks brands available in South Africa.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in South Africa?
- To what extent are health considerations impacting consumption of Energy Drinks in South Africa?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in South Africa?
- Which are the leading brands in Energy Drinks in South Africa?
- What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
- How are products distributed in Energy Drinks in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in South Africa - Category analysis
KEY DATA FINDINGS
Off-trade volume growth of energy drinks slows, but remains positive
Younger generations drive growth, driven by social events and sober curiosity
Numerous brand innovations and challenges
Reduced sugar energy drinks to gain share over forecast period
Change in label regulations projected to overhaul energy drinks packaging
Saturation of energy drinks expected to subdue price increases
Soft Drinks in South Africa - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Africa
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!