PROSPECTS AND OPPORTUNITIES
Decelerating growth
Over the forecast period, energy drinks in Romania is expected to experience a gradual deceleration in growth. Factors such as the recent legislation restricting sales to minors, persistent increases in unit prices, and intensifying competition from other non-alcoholic beverages (such as coffee and sports drinks) will likely pose significant challenges.
Rising demand for reduced sugar energy drinks
In line with the broader health and wellness trend, demand for reduced sugar energy drinks is anticipated to rise significantly as Romanian consumers become more conscious of their health and dietary choices. Currently, the selection of reduced-sugar options within the category remains limited, but this gap presents a valuable opportunity for growth.
Increasing online sales
The retail landscape for energy drinks in Romania is expected to remain highly diverse, with a range of channels contributing to accessibility and convenience. Forecourt retailers, in particular, will continue to be a key distribution channel, as energy drinks are frequently purchased by drivers seeking a quick energy boost on long journeys.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Romania?
- To what extent are health considerations impacting consumption of Energy Drinks in Romania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Romania?
- Which are the leading brands in Energy Drinks in Romania?
- What potential exists for multinational or domestic soft drinks companies to expand in Romania?
- How are products distributed in Energy Drinks in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Romania - Category analysis
KEY DATA FINDINGS
Several challenges for energy drinks
New flavours as a differentiation tool
Hell continues to develop its infrastructure
Decelerating growth
Rising demand for reduced sugar energy drinks
Increasing online sales
Soft Drinks in Romania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Romania
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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