PROSPECTS AND OPPORTUNITIES
Sports drinks could cannibalise sales of energy drinks
It is expected that energy drinks will see steady growth in off-trade volume terms over the forecast period, despite facing new challenges in the market. For instance, the lines between sports drinks and energy drinks are blurring.
Opportunities exist to target new audiences
Energy drinks in general, have been associated with parties, concerts, and extreme sports, with the category having a limited audience and fewer consumption occasions than some other more popular soft drinks. The presence of specialised products for athletes and sports enthusiasts is still somewhat limited.
Established players expected to retain a stronghold in energy drinks
The strong market positioning, widespread availability and affordability of local energy drinks brands from Quala and Postobón should continue to benefit their sales. The strong share held by these players is likely to discourage new players, including private label brands, from entering the market, as they are not very appealing to retailers in this category.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Colombia?
- To what extent are health considerations impacting consumption of Energy Drinks in Colombia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Colombia?
- Which are the leading brands in Energy Drinks in Colombia?
- What potential exists for multinational or domestic soft drinks companies to expand in Colombia?
- How are products distributed in Energy Drinks in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Colombia - Category analysis
KEY DATA FINDINGS
Budget brands most affected by soaring prices
On-trade sales benefit from marketing efforts by the leading premium brands
Peak returns to the market as competition heats up in energy drinks
Sports drinks could cannibalise sales of energy drinks
Opportunities exist to target new audiences
Established players expected to retain a stronghold in energy drinks
Soft Drinks in Colombia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Colombia
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!