PROSPECTS AND OPPORTUNITIES
Aligning energy drinks with the wellness trend
Energy drinks is set to maintain growth in South Korea in the forecast period, with increases anticipated for both regular and reduced sugar energy drinks. As demonstrated by rising sales of zero sugar energy drinks under brands such as Monster, Hot 6, and Red Bull, even health-conscious consumers are increasingly willing to include energy drinks in their diet, provided these products align with their wellness goals.
Expanding product offerings for active lifestyles
Given the increasing use of energy drinks by South Korean consumers who engage in physical activity, there is a clear opportunity for brands to expand their product lines to better cater to this demographic. Energy drinks formulated specifically for pre-workout or post-workout consumption, perhaps enriched with electrolytes, BCAAs, or other performance-enhancing ingredients, could capture the attention of fitness enthusiasts.
Capitalising on social consumption trends
The post-pandemic revival of social activities in South Korea offers a unique opportunity for energy drinks brands to capitalise on the growing trend of consuming energy drinks in social settings. Brands could develop marketing strategies that position energy drinks as an essential part of social events, whether as a stand-alone beverage, or as a mixer in popular cocktails.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in South Korea?
- To what extent are health considerations impacting consumption of Energy Drinks in South Korea?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in South Korea?
- Which are the leading brands in Energy Drinks in South Korea?
- What potential exists for multinational or domestic soft drinks companies to expand in South Korea?
- How are products distributed in Energy Drinks in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in South Korea - Category analysis
KEY DATA FINDINGS
Both reduced sugar and regular energy drinks see growth
Broadening consumer base due to lifestyle changes
Energy drinks benefits from the resurgence of social activities
Aligning energy drinks with the wellness trend
Expanding product offerings for active lifestyles
Capitalising on social consumption trends
Soft Drinks in South Korea - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Korea
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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