COMPETITIVE LANDSCAPE
Leading brands are shaping energy drinks through innovation and diversification
In 2025, Lotte Chilsung Beverage Co Ltd maintained its leading position in energy drinks in South Korea in off-trade volume terms with its Hot 6 brand. However, Coca-Cola Korea Co Ltd, with its Monster brand, significantly narrowed the gap, with only a two to three percentage point difference separating the two leaders.
Lotte Chilsung innovates with Hot 6 The Pro, blending energy and protein
Responding to the escalating demand for protein-enhanced beverages, Lotte Chilsung Beverage has introduced two new variants of its popular energy drinks line Hot 6 The Pro, specifically targeting the functional drinks segment. Each product is formulated with 120mg of caffeine and 1,000mg of taurine, and crucially, is fortified with fast-absorbing whey protein isolate.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in South Korea?
- To what extent are health considerations impacting consumption of Energy Drinks in South Korea?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in South Korea?
- Which are the leading brands in Energy Drinks in South Korea?
- What potential exists for multinational or domestic soft drinks companies to expand in South Korea?
- How are products distributed in Energy Drinks in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in South Korea - Category analysis
KEY DATA FINDINGS
Diversification of consumers, channels, and offerings in energy drinks
Energy drinks adapts to broader appeal and diverse consumption occasions
Reduced sugar energy drinks reshapes consumption but regular still dominates
Health consciousness will continue to reshape energy drinks in South Korea
Affordability and authenticity will be important, as seen from the success of Eolbaksa
Diversifying energy drinks to cater to consumers’ evolving lifestyles
Leading brands are shaping energy drinks through innovation and diversification
Lotte Chilsung innovates with Hot 6 The Pro, blending energy and protein
Convenience stores dominates energy drinks due to impulse and accessibility
The growing influence of retail e-commerce in energy drinks in South Korea
Soft Drinks in South Korea - Industry Overview
Health trends and channel shifts are reshaping soft drinks
KEY DATA FINDINGS
Health trends drive polarisation amidst static volumes
Inflation fuels shift to private label and varied pack sizes
Health-conscious consumers fuel premiumisation in soft drinks
Soft drinks embraces cultural trends for growth in South Korea
Health awareness and regulation to reshape soft drinks in South Korea
Players will move towards premiumisation, eco-packaging, and digital channels
Lotte Chilsung and Coca-Cola Drive Innovation and Health Trends
Character-led innovation drives dynamic growth for Paldo
Convenience stores is an important distribution channel due to on-the-go appeal
Retail e-commerce platforms are driving efficiency and value in soft drinks
Foodservice sees steady but sluggish recovery towards pre-pandemic levels
Fountain sales in South Korea
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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