PROSPECTS AND OPPORTUNITIES
Sugar tax to hit energy drinks consumption
The new sugar tax, which comes into effect in January 2025, is expected to negatively impact energy drinks consumption, as major unit price hikes become inevitable. Energy drinks are to be taxed at EUR0.
Recovering economic and foodservice situations to boost on-trade volume growth
The on-trade channel is projected to outpace the off-trade channel in volume growth terms over the forecast period. As the economic situation improves, consumers will be more inclined and financially able to eat and drink out more often.
Energy drinks faces stronger competition
Energy-boosting confectionery and dietary supplements are set to provide stronger competition for energy drinks from 2025, since these products will not be impacted by the new sugar tax. Affordability and stronger product availability in retail stores will drive sales of energy-boosting confectionery and dietary supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Slovakia?
- To what extent are health considerations impacting consumption of Energy Drinks in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Slovakia?
- Which are the leading brands in Energy Drinks in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in Energy Drinks in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Slovakia - Category analysis
KEY DATA FINDINGS
Warm spring and summer and price promotions and discounts underpin off-trade volume growth
Energy drinks remains dynamic but the competition grows
Marketing and promotions drive purchases of energy drinks
Sugar tax to hit energy drinks consumption
Recovering economic and foodservice situations to boost on-trade volume growth
Energy drinks faces stronger competition
Soft Drinks in Slovakia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Slovakia
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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