COMPETITIVE LANDSCAPE
Hell Energy consolidates leadership through reach, pricing and strong taste credentials
Hell Energy SK sro was the leading company in 2025 in energy drinks. The company retained its top position in retail volume terms thanks to a combination of strong brand recognition, broad distribution coverage and assertive pricing strategies.
Monster and private label gain, but premium brands feel sugar tax impact differently
Coca-Cola HBC Slovakia, meanwhile, was the most dynamic company overall in 2025. The Monster Energy brand, distributed by Coca-Cola, capitalised on an improving image among Slovak consumers and leaned heavily on aggressive pricing and high promotional frequency.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Slovakia?
- To what extent are health considerations impacting consumption of Energy Drinks in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Slovakia?
- Which are the leading brands in Energy Drinks in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in Energy Drinks in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Slovakia - Category analysis
KEY DATA FINDINGS
Functional positioning and strong brand images help energy drinks outperform a struggling soft drinks market
Energy drinks show strong resilience as functional benefits outweigh price sensitivity
Reduced sugar variants gain momentum despite equal tax treatment
Steady growth ahead, with maturing demand and increasing competition moderating momentum
Digital activation, gaming partnerships and data-driven promotions sharpen energy drink engagement
Fiscal and regulatory scrutiny intensifies, raising costs and potential access barriers
Hell Energy consolidates leadership through reach, pricing and strong taste credentials
Monster and private label gain, but premium brands feel sugar tax impact differently
Hypermarkets remain key for planned multi-can purchases and deep promotions
Discounters outpace other channels as value focus and network expansion draw shoppers
Soft Drinks in Slovakia - Industry Overview
Soft drinks struggle under taxation pressure and subdued consumer sentiment
KEY DATA FINDINGS
Health-driven reformulation gains visibility but is constrained by uniform taxation
Rising competition from non-alcoholic beer limits soft drinks recovery
Energy drinks remain resilient despite economic pressure and rising competition
Soft drinks to face constrained volume recovery amid intensifying cross-category competition
Premiumisation to accelerate as consumers seek healthier and cleaner formulations
Heightened legislative pressure to reshape category dynamics and pricing strategies
Coca-Cola HBC Slovakia maintains leadership but diversifies focus amid category stagnation
Mineralne Vody advances rapidly as bottled water outperforms taxed categories
Supermarkets strengthen their role as consumers prioritise convenience and promotions
Discounters emerge as the strongest offline growth driver while e-commerce accelerates
Foodservice vs retail split
Fountain sales in Slovakia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!