COMPETITIVE LANDSCAPE
Red Bull continues to dominate energy drinks
Red Bull is set to remain the dominant player in energy drinks in 2025. The Red Bull brand is firmly positioned as providing a premium, high-end offering that emphasises quality, energy, and active lifestyle associations.
Red Bull maintains focus on innovation and adaptation
Red Bull continuously introduces innovative flavours like the Kyoho Grape and Green Edition Summer Passion Fruit. These exotic and refreshing varieties not only create excitement but also cater to consumers seeking novel taste experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Hong Kong, China?
- To what extent are health considerations impacting consumption of Energy Drinks in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Hong Kong, China?
- Which are the leading brands in Energy Drinks in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Energy Drinks in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Brands driving growth
Flavour innovations help to drive sales
Customising consumption occasions
Evolving consumer preferences and strategies
Targeting distinct consumption occasions
Monster Energy thrives on unique flavours and innovation
Red Bull continues to dominate energy drinks
Red Bull maintains focus on innovation and adaptation
Convenience stores lead sales with strategic promotions and impulse buys
Supermarkets and convenience stores provide complementary services
Soft Drinks in Hong Kong, China - Industry Overview
Demand shaped by health and convenience
KEY DATA FINDINGS
Health and wellness exerts an influence across categories
Rising health consciousness and changing lifestyles
Innovation and diversification helping to drive sales
Promotional activities and widespread distribution supporting growth
Leading companies well-placed to tap into market potential
Swire Coca-Cola Hong Kong leads soft drinks
Vitasoy blends tradition with modern innovation
Supermarkets remains dominant
Convenience stores expanding rapidly in soft drinks
Foodservice vs retail split
Fountain sales in Hong Kong, China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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