COMPETITIVE LANDSCAPE
Tempo Beverages continues to dominate energy drinks
Tempo Beverages continued to dominate energy drinks in retail volume sales terms in 2025, with its overall share remaining unchanged on 2024. The company distributes the XL and XL Ten brands, which enjoy strong early mover advantages in the regular and reduced sugar categories, respectively.
Neopharm (Israel) 1996 Ltd posts highest growth in off-trade volume sales
Neopharm (Israel) 1996 Ltd recorded the fastest overall retail volume growth rate within energy drinks in 2025. The company distributes Red Bull, which has a comparatively high price positioning and was therefore a key beneficiary of improvements in confidence among Israelis during the year as inflation gradually stabilised.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Israel?
- To what extent are health considerations impacting consumption of Energy Drinks in Israel?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Israel?
- Which are the leading brands in Energy Drinks in Israel?
- What potential exists for multinational or domestic soft drinks companies to expand in Israel?
- How are products distributed in Energy Drinks in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Israel - Category analysis
KEY DATA FINDINGS
Trend towards busier lifestyles continues to drive demand
Proposed legislation would ban sale of energy drinks to minors
Reduced sugar category shows the most dynamic performance
Sales set to remain buoyant despite health concerns
Consumers will continue to migrate to reduced sugar products
Clean label varieties likely to become more widely available
Tempo Beverages continues to dominate energy drinks
Neopharm (Israel) 1996 Ltd posts highest growth in off-trade volume sales
Discounters channel strengthens its leading position
E-commerce remains one of the fastest growing channels
Soft Drinks in Israel - Industry Overview
Soft drinks consumption recovers as inflationary pressures begin to recede
KEY DATA FINDINGS
RTD coffee, sports drinks and energy drinks are the strongest performers
Health concerns continue to shape consumer choices and competitive strategies
Flavour diversification remains a focal point for innovation
Outlook for soft drinks is broadly favourable
Influence of the health and wellness trend set to become more entrenched
Import reform could help to increase price competition
Central Beverage Co maintains overall market lead
Tempo Beverages Ltd is the most dynamic company in 2025
Discounters remains the leading distribution channel
Soft drinks sales through e-commerce continue to grow strongly
Foodservice vs retail split
Fountain sales in Israel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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