PROSPECTS AND OPPORTUNITIES
Energy drinks market will maintain growth, despite growing health concerns
The energy drinks market in Israel is expected to sustain positive volume growth over the forecast period, albeit at a slower pace compared to the rapid expansion seen over the past five years. While local consumers' increasingly fast-paced lifestyles will continue to drive demand for these beverages, growing concerns regarding the potential negative health effects of energy drinks are gaining attention, particularly from the Israeli government.
Anticipated rice of zero sugar and “clean” label variants
In common with several other soft drinks categories, energy drinks is seeing a surge in zero sugar variants, driven by the health and wellness trend. Nonetheless, the increasing sophistication of Israeli consumers’ health knowledge poses a potential threat to the development of energy drinks, as consumers are increasingly concerned about the health effects of artificial sweeteners, flavourings, colourings and preservatives and looking for ingredients and products that are seen as more natural.
Carmel Corp looks to acquire distribution rights for Blu in ILS450 million deal
In March 2024, Carmel Corp initiated discussions with Fouzi Shamshoum Sons Trade & Marketing Co Ltd regarding the acquisition of the rights to import and distribute Blu. By May 2024, This agreement was formalised through a memorandum of understanding (MOU), with Carmel Corp set to purchase the Blu distribution rights for ILS450 million.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Israel?
- To what extent are health considerations impacting consumption of Energy Drinks in Israel?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Israel?
- Which are the leading brands in Energy Drinks in Israel?
- What potential exists for multinational or domestic soft drinks companies to expand in Israel?
- How are products distributed in Energy Drinks in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Israel - Category analysis
KEY DATA FINDINGS
Energy drinks continue to post robust growth, despite unhealthy reputation
Reduced sugar variants grow at a rapid pace
Price rises impact market growth
Energy drinks market will maintain growth, despite growing health concerns
Anticipated rice of zero sugar and “clean” label variants
Carmel Corp looks to acquire distribution rights for Blu in ILS450 million deal
Soft Drinks in Israel - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Israel
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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