COMPETITIVE LANDSCAPE
EMBOL’s Powerade anchors sales
Embotelladoras Bolivianas Unidas SA (EMBOL) maintains a significant lead in sports drinks in Bolivia by volume, thanks to the success of its flagship Powerade brand, which is part of the Coca-Cola portfolio. The brand benefits from nationwide coverage, reaching both modern and traditional retail outlets including supermarkets, gyms, convenience stores and small local grocers.
Suerox sets new precedent for multifunctional hydration products
Colher Group SRL has emerged as the most dynamic player in sports drinks by volume, supported by growing sales of its Suerox brand. Thanks to a zero-sugar, low-calorie formulation with added electrolytes, vitamins and minerals, Suerox has been able to bridge the gap between sports hydration and functional wellness, positioning it as a more versatile choice within the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Bolivia?
- To what extent are health considerations impacting consumption of Sports Drinks in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Bolivia?
- Which are the leading brands in Sports Drinks in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in Sports Drinks in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Bolivia - Category analysis
KEY DATA FINDINGS
Sports drinks gain traction through affordability and flavour innovation
Sports drinks continues to expand through stable pricing and functional positioning
Regular sports drinks remains key growth driver
Local players to drive steady growth as imports decline
EMBOL to drive growth through investment in e-commerce
Sports drinks will become more mainstream and hydration-focused
EMBOL’s Powerade anchors sales
Suerox sets new precedent for multifunctional hydration products
Small local grocers continue to serve everyday household needs
Traditional stores are key entry points for new innovations, while e-commerce and direct selling expand access
Soft Drinks in Bolivia - Industry Overview
Affordability remains key driver of growth
KEY DATA FINDINGS
Climatic factors underpin steady consumption amid growing diversification
Affordability remains key consideration
Health-focused offerings gain traction
Shifting consumer lifestyles and infrastructure investments will support future growth
Health and wellness trend to drive innovation
Growing focus on local production
EMBOL maintains leadership through extensive reach, innovation and digital investment
DICOM Distribuidores del Oriente benefits from growing success of Aloe Vera Tai, while PepsiCo expands sales through innovation and widening distribution
Small local grocers dominates sales
E-commerce sees rapid expansion from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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